08 Feb

Synergy Marketing’s 5 Favourite Super Bowl 50 Commercials

Posted in News on 08.02.16 by John Meloche

Closeup of a man's hand holding a TV remote with a bowl of chips and a six pack of beer with a football field on the television screen in the background. Square Format.Every year, the Synergy Marketing Blog takes a look at the phenomenon that is the Super Bowl commercial. Year in and year out, viewers of the big game tune in for the commercials as much as they tune in for the game and the halftime special. In fact, sometimes the commercials are more talked about than both the game and the halftime show! And that’s because of the history of Super Bowl commercials being highly-financed, over-the-top bits of entertainment that only come once a year.

So what were the best commercials from this year’s Super Bowl 50? Here are our five choices:

1. The 2016 Hyundai Genesis commercial starring Kevin Hart. In this 60-second comedic showcase of a father tracking his daughter on her first date, Hyundai showcases their new “car finder” feature that is included with their new Genesis model. Comedian/actor, Kevin Hart is his hilarious self in his role as overprotective dad who uses the car finder feature to follow his daughter and date around, essentially ruining the experience, but making himself very proud.

Check it out HERE!

2. The 2016 Kia Optima commercial starring Christopher Walken. It’s hard to not be a fan of Christopher Walken. His amazingly unique voice and demeanour can strike up as much fear as it can laughter. He does both in this ad which depicts him admonishing a man for wanting to blend in with the rest of society, much the way a pair of beige socks might. He urges the man to stand out by trying out Kia’s latest model.

Check it out HERE!

3. The T-Mobile “Restricted Bling” commercial starring Drake. This ad makes use of Canadian hip-hop superstar, Drake and his hit single “Hotline Bling”. While filming the video for the song, cell phone ad executives begin to provide Drake with necessary changes to the song lyrics in order to promote their brand of cell phone provider that never gives customers what they want. A hilarious take on the ways in which cell phone plans work, the ad showcases Drake’s comedic acting chops.

Check it out HERE!

4. The Avocados From Mexico commercial starring Scott Baio. In perhaps the most surprising of this year’s entries is a very high-tech and elaborate campaign for Avocados From Mexico. At some point in the future, aliens are taken on a museum tour to learn about human life. Poking fun at such social norms as the use of emojis in text messaging, the aliens discover that Avocados From Mexico were among the greatest aspects of human life as they are always in season.

Check it out HERE!

5. Budweiser USA commercial starring Helen Mirren. The acclaimed British actress provides a stunning monologue about the dangers of drunk driving. To put it more accurately, she delivers a scathing review of individuals who choose to get behind the wheel while intoxicated. “The collective ‘we’ are dumbfounded that people still drive drunk,” she explains, “So I’ll sum it up like this: if you drive drunk, you – simply put – are a short-sighted, utterly useless, oxygen wasting human form of pollution.”

It doesn’t end there. This example of sheer genius gets our award for best Super Bowl commercial this year. Its simplicity highlights the importance of its message. Cheers to Budweiser for sending it!

Here it is:

At Synergy Marketing, we love taking a look at Super Bowl commercials each year. But, we’re very well aware that the vast majority of Canadian business owners can’t afford such advertising campaigns. This is why we herald the promotional gift. Our experience has shown us that there isn’t a more cost-conscious and effective way to promote a small or medium sized business.

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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06 Feb

Small Businesses Should Focus On Customer Retention

Posted in Synergy Suggestions on 06.02.15 by John Meloche

Excited group of business people-isolatedThe fallout from last weekend’s widely-watched Super Bowl continues. And while people may still be talking, around the water coolers, about the various commercials that were aired during the broadcast, a question lingers in the air. Did the advertisements work? And we don’t just mean that they worked in the way that it got people talking about them. Have the advertisements earned their advertisers more money?

As Dave Lavinksy of Forbes.com puts it, “while the American public may rave about a funny Budweiser commercial…the Board of Directors isn’t even going to giggle until they see a healthy return on investment.” He goes on to note that small business owners need to take on a very different approach to growing their companies. While big-named brands spend millions of dollars on trying to get new customers, Lavinsky insists that small business owners do the opposite.

Focus on your current customers, he says. “The fact is that most businesses spend way too much money advertising to get new customers,” he writes, “And once they get them, they don’t fully leverage them. Rather, by advertising to your customers, they will buy from you more often, buy higher priced items, tell their friends about you and so on. The fact is that your customers already have a track record of buying from you. They know you and typically trust you.”

So what are the best ways to advertise to your current customers? Lavinsky again suggests that thinking the opposite of a large corporation is the key. In other words, don’t focus on television commercials, radio spots or newspaper ads. Instead, it’s important to go the route of direct mail, newsletters, email and social media. The bottom line, he asserts, is that it’s all about customer retention over customer attraction for the small business owner.

“Clever business owners figure out how to sell to their existing customer base by ensuring they have high value adjacent products or services,” says Lavinsky. For example, do you sell products that your business can also service if they are in need of repair? “Almost all car dealerships have a service centre that is typically more lucrative that the sale of the car,” he states. Perhaps, you can also offer seminars at your place of business that teach the value of your products and services.

As well, it’s important to focus on the referral process. One of the best ways to attain new customers is to encourage your current ones to tell others about you. It has often been said that there is no better way to advertise your brand than to have its loyal customers spread the news by word-of-mouth. It’s arguably the best possible way to promote your business. It works for many professionals, as Lavinsky points out.

“Did you know that some businesses do not advertise at all?” he asks, “Everyone has heard of doctors or lawyers whose services are so desirable you have to wait months for an appointment. Successful family doctors stop accepting new patients. How do they do this? By treating each customer exceptionally well and providing the very best products and services. Treat your customers like gold and not only will they remain your customer, they will become your personal marketers.”

Earlier, we mentioned the need for small business owners to make use of social media. This can’t be reiterated enough. In today’s world, there’s likely no better way for word-of-mouth promotion to spread. “Social networks such as Facebook and Twitter have given word of mouth immense power,” Lavinsky writes. So don’t worry about not being able to afford a Super Bowl commercial. Focus your efforts on the customer base you have in order to help it grow!

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02 Feb

Super Bowl Commercials Continue To Have Big Impacts

Posted in News on 02.02.15 by John Meloche

Hand with TV Remote, Beer, Chips and footballEach year, the Synergy Marketing Blog takes a special look at Super Bowl Sunday. And, no it’s not just because it seems as if the majority of North Americans are taking in the NFL’s championship football game. It’s because the Super Bowl broadcast is very well-known for showcasing some of the most elaborate commercials ever made! Many viewers admit to tuning in for the commercials more so than for the game itself.

It’s no secret that big-named advertisers have spent millions of dollars on 30 second slots, knowing that the viewership of each Super Bowl game is enormous. And yesterday’s affair was no different. All of the major players returned. And we’re not talking about Tom Brady, whose New England Patriots captured their 4th Super Bowl championship in 14 years following their narrow 28-24 defeat of the Seattle Seahawks.

Among the advertisers with Super Bowl commercials were auto companies such as Jeep, Toyota, Lexus and Nissan; fast food chains like McDonald’s and Carl’s Jr.; junk food snacks including Skittles, Snickers and Doritos; beer brands such as Budweiser and Bud Light and web hosting companies including Wix.com and the ever-present GoDaddy.com. So what were among the most intriguing of all the ads?

Wix.com arguably actually had one of the most appropriate and respectful Super Bowl ads we’ve seen in some time. Naturally, it makes sense to appeal to football fans during the Super Bowl. And this company that offers website creation and hosting did just that with their ad starring a number of retired NFLers including Brett Favre, Terrell Owens, Emmett Smith and Larry Allen. Each former pro was shown running a new post-football career business complete with website.

The ad could easily be considered one of the more “tame” commercials to appear during a Super Bowl. However, its use of highly heralded NFL superstars of the past leant itself to best resonate with the viewing audience. So just how successful does Wix.com intend to be following the release of this commercial? SuperBowlCommercials2015.com suggests that the company is about to become a major player in its industry.

“By investing in a Super Bowl spot for the first time, Wix hopes to turn themselves into a household name in America and to become the go-to website builder for small businesses and individuals in America,” says the website, “Founded in 2006, Wix now boasts over 59 million registered users worldwide.” It should go without saying that airing a commercial during the Super Bowl can have a major impact.

Insurance company, Nationwide has apparently planned on having a major impact itself. Its Super Bowl ad has been discussed as one of the most depressing in the broadcast’s history. That doesn’t mean it wasn’t effective, however. It depicts a young boy explaining that all of the experiences that young boys generally enjoy while growing up will be missed due to his own untimely death.

“Nationwide completely killed the mood at Super Bowl parties across the country with a shocking ad to promote the prevention of childhood deaths,” writes Nick Schwartz of USA Today, “After being kissed by a girl for the first time and flying through the air, a young boy reveals that he never had any of those experiences because he drowned in a bathtub.” Talk about a downer!

Which SuperBowl commercials did you like best? Feel free to watch them HERE and tweet us at @synergymkt!

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27 Jan

Super Bowl Commercials No Longer Need Super Bowl

Posted in News on 27.01.14 by John Meloche

Football Fans Watch SuperbowlWell, it’s that time of year again. In many circles, this time of year is referred to as the biggest week for advertising all year round. And that’s because the Super Bowl is coming! Just in case you’ve been living under a rock – or you’re just not that big a sports fan – the National Football League’s annual showdown for the championship goes down this Sunday, February 2nd.

This year, the Seattle Seahawks will be taking on the Denver Broncos for the coveted title of Super Bowl Champions. But, let’s be honest, a good portion of the millions of Super Bowl watchers this coming Sunday will barely be interested in the outcome of the game. Many will be tuning in for the commercials. Each and every year, the Super Bowl commercials make as big, if not bigger headlines than the final score.

Interestingly though, there is a new trend arising from the world of Super Bowl commercials. And that is the fact that people don’t have to wait until Super Bowl Sunday to see them anymore. It kind of takes away the fun of the whole event, doesn’t it? Nevertheless, the almighty internet has taken over the television as the first medium to showcase the illustrious multi-million dollar ads.

One look at AdAge.com is all you need to see that for yourself. Last week, the site detailed the various commercials that will be appearing during the Super Bowl broadcast next Sunday. Not only that, but the site embedded links to numerous commercials for online visitors to check out well in advance of the big game. The usual beer and car commercials will be making their obvious appearances. But there’s more.

Everything from snack foods to financial institutions will be advertised during the Super Bowl. And many of the brands being advertised have gone to great lengths to stand out from their competition. Big Hollywood celebrities including Scarlett Johansson, Don Cheadle, Laurence Fishburne, Ben Kingsley, Terry Crews and Steven Colbert all landed roles in Super Bowl commercials this year.

There is even an ad reuniting the three father figures from the “Full House” sitcom! You can see many of these ads right now on the AdAge.com website. It makes you wonder if the allure of Super Bowl commercials is even the same anymore. Considering that you don’t have to wait until the SuperBowl to watch them, are they as interesting to see? AdAge.com features no less than ten of the commercials already.

The website suggests that no internet viewing will diminish the importance of running a commercial during the Super Bowl. It notes that Fox Sports, who is broadcasting Super Bowl XLVIII from MetLife Stadium in East Rutherford, New Jersey on Sunday, commanded an average of about $4 million for 30 seconds worth of ad time. One can only imagine the return on investment each of the advertisers are expecting.

As enjoyable as the Super Bowl commercials are to watch, most advertisers can’t even imagine spending that much money to promote their businesses. At Synergy Marketing, we completely understand this. This is why we’ve been working with Canadian business owners for many years, providing them with an inexpensive solution to boosting their brands. Give us a call at 1-877-748-9884 to learn more!

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