08 Aug

The SWAG Behind the Olympics

Posted in News on 08.08.16 by John Meloche

The Olympics have begun! This has easily become one of the most anticipated Olympic games in recent memory. These games are surely to be filled with drama, angst, and excitement. With all the controversy already, this will likely pan out as one of the most entertaining and interest Olympics to date.

With this being said, people will likely want to have something that serves as a lasting memory, or connection to the games. What could that be? Promotional products are great at promoting your brand but they do something no other form of marketing can offer: store memories. These products act as a placeholder for all of the emotions, memories, and success(hopefully) your country had at the games. People want to cherish these feelings, SWAG serves as a tangible link to those emotions and keeps them close all the time.

The Olympics are a time where everyone truly unites and comes together to show support for their country. So that means everyone is rooting for their country. This then translates into a larger market for Olympic SWAG. This has definitely been the case in recent years. People want to buy a lot of SWAG to preserve the Olympic memory, especially if their country did well. A prime example of this is the high demand for British merchandise after the 2012 games. Following their success at the London games, British Olympic merchandise sales went through the roof. Adidas, the maker of their Olympic goods, reported selling over £100 million of Great Britain Olympic merchandise. This just shows the demand for SWAG and the strong desire for tangible links to the games.

It’s clear, SWAG has become a part of the Olympic spirit. It allows you to retain the success of the event and let it live on forever. So sit back, relax, and enjoy the games, hopefully you want to buy some merchandise after.

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21 Jul

The SWAG Behind Music Festivals

Posted in News, Promotional Products on 21.07.16 by John Meloche

We’ve always discussed promotional items and their ability to capture moments that we cherish. We’ve mentioned how they serve as a tangible memory, or link back to a certain event. While we have only used this definition for large sporting occasions, it certainly applies to other big events as well. Another great example of an event that promotional items, or SWAG, thrives in, are music festivals.

Coachella, Lollapalooza, Osheaga, the list goes on. Music festivals are now becoming big ticket shows in North America. Their popularity has increased dramatically over the past couple of years, as these shows are now bigger than ever. How do promotional items factor into this?

People attending these festivals want to get something that serves as a symbol of all the fun they had. Mitchell Peters, from Billboard, wrote that merchandise sales are going through the roof mainly because festivalgoers want a souvenir and a remembrance of that weekend. Promotional items are the only marketing tools that can enable you to achieve that. People are now starting to spend absurd amounts of money on merchandise. Even now music festivals are starting to implement cashless transactions within the festival grounds. Instead of paying with cash, you load up money on your ticket, wristband, etc., then you buy things with that. This was done to make it even easier to buy merchandise, food, drinks, etc.

There is a huge market for music festival SWAG and it’s only growing. The increased popularity of music festivals is feeding right into merchandise sales and enhancing them greatly. It’s clear that if you want to remember your awesome time from an event like this, SWAG is what you need.

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12 Jul

Promotional Marketing in the MLB All-Star Game

Posted in Promotional Products on 12.07.16 by John Meloche

Well that was an entertaining Home Run Derby last night. We definitely learned a couple of things last night, it’s hard to be a repeat champion, Giancarlo Stanton is an absolute beast, and that the All-Stars were sporting some great SWAG. The retro font complimented the yellow and black base colors very well. This year’s All-Star game has produced some quality SWAG and people are most definitely noticing it.

We’ve discussed the effectiveness of promotional marketing items and their ability to capture extremely meaningful moments. But again we have to look at the money making side of these items, because when it comes down to it, it’s all about the return on your investment. The MLB is definitely generating a considerable return on their All-Star SWAG right now. According to MLB Senior VP/Consumer Products Steve Armus, licensees of All-Star Game SWAG have sold out their initial shipments and have been “chasing incremental business for more than 10 days.”(Lefton, 2016) Not only that but New Era, the designer and main distributor of the All-Star hats, is anticipating its best All-Star Game sales total ever. The demand is most definitely there and is debatably stronger than ever.

This is why promotional marketing is so effective. It’s one of the most effective marketing tools for the sole reason that people want to don the same gear as their idols. They want a tangible symbol that reminds them of when their idol hit 20 home runs in the final round of the Home Run Derby. Nothing else can serve that purpose, and that’s why SWAG is irreplaceable.

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06 Jul

The Synergy Team

Posted in customer satisfaction, Customer Service on 06.07.16 by John Meloche

Charitable acts reflect well on your company. They enhance your brand image and show the altruistic and caring side of your business. Nothing sells more than a commitment to the community. Not only are these acts the ethical thing to do, but they also aid your business by improving your image all around the neighborhood. With that being said, we have our own little story to tell.

Right now there is a local soccer team representing their country in an international tournament. They’re playing in Turks and Caicos (Lucky, I know right!!!) and going up against teams from all over. Well we here at Synergy might’ve provided some team SWAG. Not only that but we helped design a new jersey for the team just for this tournament. We made sure that they were equipped right and wore colors that showed what country they were representing.

Small things like this can really help your business. Not only is it the right thing to do, but it also enables you to expand your clientele. When you help people, they want to support you. It’s these kind of acts that create loyalty between people and businesses. Sometimes people just want to see the human side of a business and want to know that your business doesn’t just care about profits.

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30 Jun

Great SWAG for Canada Day

Posted in News, Promotional Products, Synergy Suggestions on 30.06.16 by John Meloche

Canada Day is tomorrow and it’s going to be a beautiful day. With the great weather we’re getting it would be crazy not to embrace the outdoors. Companies are doing exactly that as they’re celebrating with all sorts of great outdoor events. In addition to this, there’s been a lot of corporate swag giveaways. But we’re wondering what the best swag to give is? Here’s a few suggestions:

  1. Hats. A classic corporate gift. This is perfect for the outdoors and those beautiful sunny days. Not only this, but it allows your employees to represent your brand almost anywhere they go. It’s a great promotional gift that has multiple purposes, something that’s good for everybody.
  2. T-shirts. Another classic summer gift. Really part of the ideal summer attire, and again another effective means of company representation. A great travelling advertisement.
  3. Steak Knives. Speaking of outdoor events, BBQ’s are a Canada Day staple. They’re perfect for the summer weather and great for celebrating our great country. Nothing’s better than a nice BBQ on a nice summer day. Steak knives just help that idea and let your employees enjoy their Canada Day that much more.

While it is Canada Day and we are celebrating our country, this is a great excuse to hand out SWAG and celebrate your employees. We’re celebrating the country and the great people living in it.

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23 Jun

The SWAG in the NBA Draft

Posted in NBA, News, Promotional Products on 23.06.16 by John Meloche

The NBA draft is tonight! All the anticipation, excitement, and anxiety is going to be coming to an end. If you’re as big as a basketball fan as I am, you probably won’t be able to take your eyes away from the screen. But while you’re watching the draft, keep an eye out on all the swag being featured.

The NBA draft is a place of hopes and dreams. It serves as the starting point for many illustrious careers. What the league does so well, is capture all the angst, joy, and happiness of the draft in swag. While the draft hat may seem negligible at times, it’s really the opposite. That hat seizes the exact feeling that draftees have. That mix of uneasiness and enthusiasm that you’re likely never going to experience again. Those hats serve as a tangible introduction for many hopeful careers. That is something that’s irreplaceable, and thus is an invaluable item for every player.

Years of swag use has given this hat an above worldly meaning and really symbolizes a player’s hopes and dreams. The draft hat is the tangible recreation of what every NBA draftee wants: a chance to live out their dream. So good luck to all the draftees and embrace your NBA swag, that little hat is going to become a big part of your life very soon.

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