05 Aug

6 Great “Back To School” Marketing Ideas

Posted in Synergy Suggestions on 05.08.14 by John Meloche

Three schoolboys isolated on white backgroundOkay, it’s time to finally admit it. While most of us are still telling ourselves that “there is still plenty of summer left, the “back to school” season is officially upon us. At this time, next month, the kids will be headed back into class and that means that parents will need to prepare starting now – if they haven’t already. As a business owner, that also means that you have yet another opportunity to take advantage of an important time of year.

Are there ways that you can create “back to school” promotions to encourage more customers to visit your store this month? Of course, there is! And on Ntent.com, Patricia Garcia writes that “whether you are selling clothing, school supplies, or dorm furniture, there are lots of ways you can attract school shoppers to your business and take advantage of this busy shopping season.” Here are five “back to school” marketing ideas she shares, and one of our own!

1. Think outside the box. Not all business types are considered those that are necessary for school supplies. So if you’re an owner of one of those businesses, consider a creative approach to attracting new customers in the coming weeks. Garcia suggests tying in a “healthy school lunch ideas” promotion for those in the food industry or special discounts for parents and teachers at hair salons, gyms and spas.

2. Put yourself in your consumer’s shoes. Are you a parent? Hey, you know what it’s like to be a student, don’t you? Consider the needs of your audience and how to best address them. It’s important to understand their mindset, says Garcia. “This is a busy time for your consumers as they are rushing to get everything they need before school starts so it is important to communicate budget, quality, and ease of shopping in your promotions,” she writes.

3. Promote your business across a variety of channels. As Garcia points out, modern technology allows you to advertise your company in a variety of ways. It’s important to make use of all the outlets that you can to promote your latest “back to school” specials. They include “your website, mobile site, social media accounts, email promotions, and any form of online or local advertising,” she reminds us.

4. Show support for local schools and causes. Is there a better way to boost your “back to school” specials than to have actual schools support it? One way to achieve this is for you to show your support to your local schools. “Create a promotion for your products or services and have a portion of the proceeds be donated to a local school,” suggests Garcia, “You can also partner with schools to sponsor school-related events or fundraisers.”

5. Hold a “Last Chance” Sale. “With all the hustle and bustle and rush to be prepared for when classes start, parents are on the lookout for the quickest solution to their problems, at the best price,” writes Garcia, “’Last chance’ sales mirror this sense of urgency by offering last-minute discounts on quality products to draw customers in.” This will encourage customers who may have been putting off making their purchases to buy from you with a greater sense of urgency.

6. Hand out school-themed promotional gifts. At Synergy Marketing, we believe that all marketing strategies work better when promotional gifts are involved. For your “back to school” promotion, hand out some great gifts that can be used in the classroom. Rulers, markers, tape measures and mouse pads are just a few of our favourite ideas. And we have the best ones around! To place an order, simply call us at 1-877-748-9884.

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09 Aug

Getting The Greatest Back-To-School Gifts

Posted in Promotional Products on 09.08.13 by John Meloche

RK-001-500x500Yes, we’re still smack dab in the middle of summer. But the beginning of a new school season is just about a month away. Although many young students don’t want to hear this right now, many business owners are already making preparations. Students are an important demographic for many companies all across Canada. These are individuals who will be making major buying decisions in the near future.

As a result, it’s always a good idea to be in good favour with the student population in your area. One way to do that is to make their back-to-school ventures a bit easier. At Synergy Marketing, we have an excellent array of back-to-school promotional gifts that you may want to consider investing in. The small investment is bound to have big returns with your young customers.

The 5 In 1 Ruler comes with a 12” ruler, two pencils an eraser and a sharpener. There is no question that this gift will be more than useful to any student of any age. Consider the impact that your business will have on the student who uses this product on a daily basis. The key, of course, is to get people thinking of you often.

The 4 In 1 Tape Measure is not just a great gift for students who may be studying architecture or another facet of the math world. It is also an ideal gift for those who do office work. It includes a 10 Foot retractable Tape Measure, a level, a note pad and pen complete with standard and metric measurements, a lock button and a belt loop. It also comes in a gift box!

The Utility Knife Marker is simply awesome. Now, you may be noticing a trend with today’s gift choices. Not only are they ideal for classrooms and offices, but they are also multi-purpose items. By its name, you can tell that this gift is both a permanent marker and a utility knife. Whether it is for an art or a workshop class, this nifty gift is an ideal candidate for students visiting your place of business.

The Retractable Mouse Pad is yet another cool desk top gift. Are there any students not using computers these days? The aluminum Retractable Mouse Pad is unlike one you’ve ever seen before. Lightweight and compact and ideal for any desktop, these mouse pads can be rolled right up, making them super convenient for travel. They also come in gift boxes!

In yesterday’s blog, we discussed the importance of choosing the right gift to promote your brand. The usefulness of the gift is just an important as the person you are providing the gift to. Since students are heading back to school next month, it would be wise to consider ordering gifts that you know they will get a lot of use from. Call up one of our Synergy sales staff members today.

It’s as simple as calling 1-877-748-9884. We have many desk top gifts that are on the high-end side of things as well. So whether it’s students or top-level executives that you are trying to impress, Synergy Marketing certainly has the right gift for you. Be sure to check out the catalogue on our website before making your call. We look forward to speaking with you soon.

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05 Aug

Let Promo Gifts Provide A Boost This Fall

Posted in Promotional Products on 05.08.13 by John Meloche

DSK-03_big-500x500The staff, here at Synergy Marketing, would like to take this opportunity to wish you all a wonderful end to your August long weekend. With today being a Civic Holiday, our offices are closed. However, we’d like to remind you that we will be open for business bright and early tomorrow morning at 9 a.m. EST. In the meantime, here’s hoping you’ve had an opportunity to relax and restore yourself for the work week.

As well, we’d like to remind you that Synergy Marketing is your one-stop shop for all of your promotional product needs. Even though we are right in the middle of the summer, it’s a good time to begin thinking about the upcoming fall season. With the passing of every season comes new methods by which you can promote your business. And there is a promo gift for every reason.

For example, some businesses like to renovate with the changing of each season. Not that they put their places of business through complete overhauls, but new in-store designs are usually necessary to communicate that things are starting anew. This can coincide with a new product line or special discounts on old product lines. Promo gifts are great accompaniments to whatever you have going on.

This fall, as you are well aware, will mark the start of a new school season. Our Desk Top items are generally quite popular during this time of year. Rulers, mouse pads, markers and tape measures are all part of this great line of gifts. Be sure to send your young customers home with something that will keep them remembering you throughout the school year.

It’s important to remember some of the main benefits of handing out promotional gifts. Firstly, they provide customers with a sense of appreciation. Giving out free gifts communicates that you value their business and feel that they are important to your brand. After all, they are! What would your business be without its customers? How would you function?

Your generous gift is a way of securing loyalty for the long haul. Handing out promo products is also a great way to garner referrals. Quite often, our clients mention that the new customers coming into their stores were recommended by other customers. Word-of-mouth promotion, as is often heralded, is the best way to promote your business. What better commercial is there than a happy customer?

At Synergy Marketing, we specialize in providing the best promo products in the business. We pride ourselves in ensuring that our clients also receive their impeccable items at affordable prices. This brings us to yet another great benefit of handing out free promotional gifts. This advertising method is lower in cost than your traditional marketing strategy.

Television commercials, billboards and print ads are popular, yet expensive ways to boost your brand. By comparison, promo products are quite inexpensive. The difference, however, is truly in how much of a personal connection they make with their recipients. When you start work tomorrow, let’s get your business headed in a new and brighter direction this fall. Call up one of our sales reps at 1-877-748-9884 to place an order!

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