09 May

Isn’t It Time You Invested In Promo Gifts To Grow Your Business?

Posted in Promotional Products on 09.05.16 by John Meloche

FL-605_BIG-500x500-1024x1269For many business owners across Canada, the question that represents the title of today’s blog is one that is met with rolled eyes. It’s okay. We understand. How could a pen, water bottle, key chain or flashlight with your company logo on it really help your business to succeed? We know that this is a question that many an entrepreneur has had on his/her mind. But, we also know that it is one that has more than one answer.

How can promo gifts really help to grow your business? Firstly, it’s important to remember that they have incredible lasting power. Those aforementioned products are items that are used by all types of people each and every day. When you hand someone one of those items bearing your company’s name and logo, you offer your brand the opportunity to be recognized on a daily basis for many months to come.

Promo gifts also help your business to save money. Consider the fact that investing in this advertising strategy is far less expensive than traditional modes of advertising. Television commercials, radio spots, print ads and billboards all require quite the marketing budget. And, in the long run, what’s their payoff? How often do you think about the commercials you see every day? How often do you use the items we pointed out earlier?

What makes Synergy Marketing’s promo gifts so special? We provide the best promo products in our industry! It’s a bold statement to make, but it is one that we stand behind confidently. It’s important to provide your promo gift recipients with high-quality items because they will be associated with your business. And you never want to give off the impression that what you have to offer is of poor workmanship.

We also have a vast selection of great gifts! Choose from pens, USB chargers, letter openers, wine stoppers, rulers, markers, flashlights, key chains, knives and so much more! Each of these items is regularly used, but there is a technique in choosing the right one for your target audience. The friendly and experienced sales reps at Synergy Marketing can definitely help you to make the right choice!

P600B-1024x1269It is, after all, important to select gifts that will be the most effective in strengthening your brand image. “Keep in mind the niche you’re hoping to target,” advises Elle-Rose Williams on HuffingtonPost.com, “For example; t-shirts, caps and sweatbands are often great if you’re a fitness brand or a gym. Desk supplies and stationary usually work better if you’re targeting businesses or corporate niches.”

Williams also notes that it’s important to not “over brand”. In other words, subtle products that are actively used are often quite effective. Pens, for example, are used by pretty much everyone, no matter what industry they’re a part of. “The more people who become aware of your brand – the better results you will see in business and sales,” says Williams. So why wait any longer to order promo gifts to make more people aware of your business?

To place your order for the promo gift of your choice, please don’t hesitate to call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

tags: , , , , , , , , , ,

Comments Off on Isn’t It Time You Invested In Promo Gifts To Grow Your Business?

01 Apr

What Makes Flashlights Such Great Promotional Gifts?

Posted in Promotional Products on 01.04.16 by John Meloche

FL635-1024x1269At Synergy Marketing, we offer a wide array of sensational promotional products. For many years, they have been helping Canadian business owners to gain greater acclaim amongst the members of their customer bases. Inevitably, those greater impressions generate more sales, new customers and numerous referrals that keep the companies growing. It has been proven time and time again that promo gifts are part of marketing strategies that work. And that’s no April Fools’ joke!

What makes promotional gifts so effective? Well, it’s important to consider the return on investment. Promo products just so happen to be among the most cost-efficient methods of marketing that you can find. Especially when compared to television commercials, billboards, radio spots and print ads, promo gifts are incredibly inexpensive. You can’t really get much more bang for your buck than when you invest in promotional products.

What are the most popular promo gifts to give out? At Synergy Marketing, we provide you with the best promo products in the business! We find that our most popular items include pens, water bottles, wine stoppers, USB chargers, markers, tools, sunglasses, key chains and knives. However, this is nowhere near an exhaustive list. We could go into great detail about our many other popular gifts. Flashlights, it should be mentioned, has long been a top seller.

What makes flashlights so great? Consider the fact that they come in handy in a variety of different ways. They can be used to see around your home when it’s late at night or when there is a power outage. They can be kept in your car for use in the event of car trouble under dark skies. They can be used outdoors when searching for lost articles. Obviously, this list of uses could go on and on.

img-extendo-flashlight-logo-1024x1269On ManMakesFire.com, lover of the outdoors, Chris Maxcer lists a number of reasons that flashlights make such great gifts for men just like him. For starters, the flashlights that come along with your smartphones, he insists, simply don’t cut it. “Every man likes a quality flashlight, and while the app on your phone is handy, it’s weak, fragile, and drains the life from your phone’s battery,” he writes.

Maxcer also points out that receiving a flashlight as a gift is a lot more enjoyable than having to buy one yourself. “Buying a flashlight for yourself is a tough purchase unless you have an immediate need,” he points out, “but half the point of a flashlight is being ready when you least expect it.” The most significant highlight about flashlights that makes them such great gifts is that they provide protection.

“Flashlights can be used for home security,” Maxcer notes, “and manly men like to have home protection options, even when they know the odds of a situation are slim. That’s just being a man, though — being prepared.” At Synergy Marketing, we’re prepared to offer you a wide array of promotional flashlights to choose from. Check out the Flashlights section of our catalogue and let us know which one interests you most.

To place your order for the flashlight of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

tags: , , , , , , , , , ,

Comments Off on What Makes Flashlights Such Great Promotional Gifts?

08 Nov

Promo Products Build Loyal Relationships

Posted in Synergy Suggestions on 08.11.13 by John Meloche

FL-603_BIG-160x160Naturally, Synergy Marketing advocates the use of promotional products to boost brand awareness. For decades, this marketing strategy has helped business owners all across Canada to gain greater reputations with their respective client bases. And why? Promo gifts help to build relationships. They are about so much more than advertising. Remember that they are useful items, so they are multi-purposed in nature.

“When a customer gets a promo gift, he is getting a real gift!” one of our staff members insisted this week, “So it’s not like some commercial. People really do use pens and key chains and knives and water bottles, so you’re giving them something of value when you hand these things out. Customers appreciate it. And they don’t forget who gave them those gifts. They help business owners to gain friends, not just clients.”

These “friends”, by the way, are the most likely to not only keep returning to your business but to recommend it to others as well. This is yet another great benefit to handing out promotional products. They often encourage referrals. Our clients regularly regale us with stories about how many new customers they’ve received thanks to others who have recommended them.

Promotional gifts also work as great incentives for your employees. Who said they were only for customers? As you are no doubt aware, keeping employee morale high is essential to the success of your business. Providing high-end promo gifts as prizes to contests or friendly in-office competitions is one way to go. Another is to have ample cost-effective gifts on hand as regular perks of the job.

Happy employees make for a productive staff. The positive energy also helps for you to have happy customers. It’s infectious. As Ann Houlihan points out on ElevatedLeadership.com, “as industries are going through changes and customers have a choice on which companies they will do business with, they are automatically drawn to vendors with upbeat, positive staff.”

It should go without saying that your employees are vital parts to your company’s success. The happier they are, the smoother things will run. And that, of course, leads to greater customer relationships. To reiterate, that is what it is all about. When you develop, grow and maintain relationships with your customers, you’ve set yourself up to be in it for the long haul.

“One of my favourite clients loves his promo gifts,” shared our staff member, “He has been handing them out for years. Instead of spending loads of cash on advertising strategies that may or may not work, he prefers to directly communicate with the people who enter his store. This strategy has helped him gain and keep more and more customers over the years. Going the promo gift way is a no-brainer, he says.”

Choosing the right promo gift, however, isn’t always a no-brainer. With so many to choose from, it may present a hard decision. It doesn’t have to be hard though. Our expert staff will happily help you choose the right gift for your brand. It’s as simple as giving us a call at 1-877-748-9884. We’re standing by to take the call that will take your business to the next level!

tags: , , , , , , , , , ,

Comments Off on Promo Products Build Loyal Relationships