04 Aug

Summer Festivals Are Perfect For Promo Gift Giving

Posted in Promotional Products on 04.08.14 by John Meloche

Young couple applaudingIs there any time of year that is more fun than the summertime? In the City of Toronto this past weekend, there were so many different festivals taking place, that it was hard to not enjoy yourself! The great weather only added to the excitement as events such as the Toronto Caribbean Carnival and Scarborough Ribfest, among others, brought out hundreds of thousands of people to enjoy the sights, sounds and smells.

We’re hoping that the rest of Canada has had as much fun as Toronto has in recent days. The party only continues as today’s Civic Holiday has given us all an extra day off of work to take in more of the festivals that our cities have to offer. Jambana continues from yesterday just north of Toronto in Markham, Ontario while Ribfest concludes in Scarborough. Of course, there are many other events taking place throughout the city that people can enjoy.

Today’s blog, however, isn’t all about celebrating our city and the many great festivities that make it a great place to be during the summer. It’s a message to business owners to remember that when people are out having fun, they present perfect opportunities to make new friends. And by making new friends, we mean gaining new customers! But how can you do that if you’re joining them in all that fun?

Promotional gifts. “Promo gifts are great for the summertime festivals,” reported one of our awesome clients just last week, “People are in great moods already so it makes it a lot easier to approach them to say ‘hello’. I tend to make a bit of small talk and then hand them a promotional pen and I find it goes over very well. I always find that I increase the number of visitors to my store by doing this each summer.”

Another way to make your promotional gifts work for you at these festivals is to become a sponsor of them. Naturally, when you put a little bit of money into being a festival sponsor, you will have the name of your brand promoted heavily both before and at the actual event. When the event arrives, your presence will be well recognized. Use this opportunity to meet with locals and have them leave with something special to remember you by.

“There’s no question that promo gifts work better than business cards,” stated our client, “They make people smile right way, I find. And that’s because they know that the gifts are actually valuable. I see other business owners passing out flyers, but by the end of the night, they’re all over the ground. I know that my promo gifts are going home with the people that I gave them too. It’s a much better idea for businesses to give out promo gifts.”

So what special event do you plan on attending today? If you’re headed over to a festival without your promo gifts, you’re surely losing out on a great opportunity to grow your customer base. Who doesn’t like getting something for free? And what better chance will you have to give a wide range of people awesome reminders about where to shop if they are in need of your goods and services?

Don’t leave home empty handed again! And at the next summer festival you attend, be sure to have its visitors not leave empty handed either. Synergy Marketing offers a wide range of promo gifts including pens, Frisbees, water bottles, key chains, sunglasses, flashlights and so much more. Getting your hands on the perfect promo gift for your business is as simple as giving us a call at 1-877-748-9884!

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01 Aug

Toronto Caribbean Carnival Parade Takes Place Tomorrow!

Posted in News on 01.08.14 by John Meloche

Depositphotos_34149987_xsIt’s that time of year again! Arguably the biggest party in North America, year in and year out, is the Toronto Caribbean Carnival. And while the festivities have been going on in the City of Toronto for the past few weeks, it all culminates with tomorrow’s parade on Lakeshore Boulevard. Known to bring over a million people to Toronto’s downtown streets, the parade is an attraction like no other.

Affectionately still known by its former name, “Caribana”, by most attendees, the parade is an all-day party complete with colourful, elaborate costumes, floats that blast live calypso, soca and reggae music and the tastiest foods imaginable! To members of the Caribbean community, the Toronto Caribbean Carnival is the best party of the year. And more importantly, it’s a wonderful celebration of their culture.

“It’s magnificent,” commented one of sales reps who attends the event each year, “It’s such a wild party, it should never be missed. The music is incredible, the atmosphere is very lively, you can’t help but have a good time.” The parade, it should be mentioned, takes many months of preparation to be pulled off. Each and every year begins with the creation of the awe-inspiring costumes that are worn during the parade.

Revellers who “play mas” wear their choice of costumes for the bands that they are part of (there are at least twelve or so bands who take part in the parade each year), but they are all lead by their “kings” and “queens”. They are represented by the massive costumes that are all part of a competition appropriately known as the “King and Queen Competition”. As it does every year, Lamport Stadium played host to the event last night.

“It was amazing,” commented another rep who was at last night’s competition, “For me, it’s not Caribana without going to the ‘King and Queen’ show. You get to see all of the costumes that the bands have been working on for months, and it’s a fun night of great music as well. There’s really nothing like it for the rest of the year. I’d recommend it to anyone.” Speaking of recommendations, if you haven’t been to the Toronto Caribbean Carnival parade, you may want to make tomorrow your first trip!

It all begins at Exhibition Place at 9 a.m. and travels along Lakeshore until 6 p.m. In truth, the entire affair usually goes a lot longer than the 6 p.m. end time so you’re in for a full day of fun in the sun if you choose to go down. One thing is for sure. You’ll definitely bump into a lot of people if you decide to check it out. As mentioned, the parade has been known to draw upwards of a million people.

“It’s crazy,” commented our first rep, “That’s why it’s like the best party of the year. It’s like everyone from the islands came up to Toronto for that one weekend. You meet a lot of people there and end up seeing so many people that you haven’t seen in so long. It’s so much fun. It really isn’t summer in Toronto without going to Caribana.” And it wouldn’t be Caribana without Synergy Marketing blogging about it!

Each year, we recognize this event on our blog in celebration of the numerous members of the Caribbean community who are a part of our staff. We also recognize that Caribana – excuse us, the Toronto Caribbean Carnival – always provides excellent opportunities for Toronto business owners to increase their sales dramatically. With so many people in the city, there are endless possibilities of how to attract them into stores.

That said, if today’s blog has attracted you to attend the parade this year, we wish you the time of your life. Enjoy!

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02 Aug

Toronto Caribbean Carnival Parade Tomorrow!

Posted in News, Promotional Products on 02.08.13 by John Meloche

caribana-2011It’s that time of year again in Toronto! Formerly known (and still called by many) as Caribana, the Toronto Caribbean Carnival culminates tomorrow with the big parade down on Lakeshore Boulevard. Arguably the most exciting part of the “three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts”, the Caribbean Carnival attracts millions to the City of Toronto.

Naturally, that’s good for business. “Each year, my business sees a boost,” mentioned one of our clients who owns an eatery in Toronto’s downtown core, “I meet people from all over the world who come into my shop to tell me how much they love the City of Toronto. Caribana might be a Caribbean celebration, but people from all walks of life seem to love it.”

And why wouldn’t they? Revelers spend months putting in hard work to create the most elaborate of costumes. Each year, they are judged at the annual King and Queen Competition and Show that takes place at Lamport Stadium. Each costume is quite the sight to behold. And last night’s competition didn’t disappoint. As expected, there were many incredible designs that wowed the crowd.

“The music is amazing too,” commented one of our staff members, “It’s infectious. It’s hard to not to get into a good mood and move to the rhythm when you hear the Caribbean sounds of reggae, soca and calypso. It’s truly feel good music. That’s why I go to the parade every year. It’s hard to not feel good when you’re dancing. I’ll be dancing up a storm this year!”

At Synergy Marketing, we’ve recognized Toronto’s Caribbean Carnival in our blog each year not only because of its immense impact on our city’s culture. As we mentioned, the parade and its associated events bring about great business to Toronto. They all present perfect opportunities for business people to network. If you’re going to the parade tomorrow, be sure to have some goodies on hand.

“I bring promo pens each year,” one of our clients reminded us, “You bump into so many people that you’d be crazy to not want to promote your business there. There is literally a million opportunities to tell someone new about your business. Pens are lightweight and are easy to carry in my bag. So I usually hand one out to each person I meet. Thankfully, I’ve noticed some extra business over the years because of it.”

Naturally, business owners are always thinking of ways to meet new people. If you’re in the Toronto area this weekend and you’d like to expose your brand to a whole new market, you may want to make your way down to Lakeshore Boulevard. The worst that could happen is that you end up in the middle of the biggest street party the city sees all year!

“It’s a great time,” insists our rep, “Some people let some of the bad incidents of the past scare them away, but not me. Caribana truly is about Caribbean culture. That includes food, music and good vibes. Anyone who knows anyone from the Caribbean knows that we’re all about enjoying life.” Business owners just may be able to enjoy life a bit better after attending this year’s parade. Don’t forget your promo gifts!

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