27 May

4 Ways To Help Your Struggling Team Get Out Of Its Funk

Posted in Synergy Suggestions on 27.05.16 by John Meloche

Teamwork and team spirit - Hands piled on top of one another with a multi-ethnic group in the backgroundIn yesterday’s blog, we returned our focus to our beloved Toronto Raptors. Well, to be more specific, we revisited the topic of helping your team improve its performance when it is struggling. And saying that the Raptors struggled in their last game would be putting it mildly. Here’s hoping, on behalf of the entire country, that the Raptors have a much better performance in Game 6 of the NBA Eastern Conference Finals tonight at Air Canada Centre.

As we’re prone to do, here at Synergy Marketing, we liken the ups and downs of pro sports teams with the successes and missteps of Canadian businesses. Just like coaches, team leaders, office managers, supervisors and the like are all required to find ways to inspire their teams to improve upon their performances when they are struggling on the job. So what are the best ways to help your struggling team get out of its funk?

Here are four ways:

1. Remove obstacles that may be impeding performance. Is there any unnecessary red tape in the way of your staff members performing at their best? “You are often in a position to help remove unnecessary obstacles to your team’s effectiveness,” reminds David M. Dye on TrailBlazeInc.com, “When you have motivated team members who are trying to make a difference, getting needless frustrations out of their way can make you a candidate for manager of the year.”

2. Implement one-on-one coaching. There will always be opportunities to help your company’s productivity by holding meetings and providing information that will benefit the team at large. However, you should never underestimate the power of one-on-one coaching. Sitting down with various members of your team in order to pinpoint each of their specific needs and opportunities to improve will vastly help performance overall.

It’s important, however, to dig a bit deeper into each individual situation. Learn about your reps and find out the unique and specific ways that each of them could benefit from your assistance. According to Tim Donnelly on Inc.com, too many managers fall back on something called “spreadsheet coaching”. This is “where the focus is on whether the sales staff is hitting its numbers. Instead, you should be working closely with the individual sales representatives to understand the context of the problems.”

3. Help your staff members to help themselves. It’s always important to provide feedback, tips and advice to the members of your team who need it. Being able to depend on your assistance will give them greater confidence in asking for help when they are struggling. However, you can’t do their jobs for them. Giving your team members the tools to fix their own problems will give you a stronger team. Encourage them to be self-reliant.

“I spent too many leadership years giving people answers to their questions or solving problems for them,” admits Dye, “It felt good to be needed and it was easy…but it was NOT helpful. One of your most important leadership coaching tasks is to help your team members learn how to think about their challenges.” He encourages team leaders to ask their staff members specific questions so that they can help to devise solutions on their own.

4. Reward standout performances. In the midst of your struggling team, there are bound to be members who have performed well. Don’t forget to acknowledge their achievements and reward them for it. In many cases, team leaders and managers offer gifts by way of promotional products to reward members of their team. At Synergy Marketing, we proudly offer the best promotional products in the business!

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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26 May

How To Help Your Struggling Team Perform Better

Posted in Synergy Suggestions on 26.05.16 by John Meloche

Handsome man pointing his finger to youWhat an utterly dismal performance. There aren’t many other ways to describe the Toronto Raptors game last night as they lost 116-78 to the Cleveland Cavaliers in Game 5 of the NBA Eastern Conference finals. Many pundits were expecting the Raps to lose, given that they haven’t won a game in Cleveland all season. However, as Cathal Kelly writes in The Globe and Mail today, they weren’t supposed to lose that badly!

“How bad was it?” he poses, “The Raptors trailed by 31 at the break – the largest half-time disadvantage in the history of the NBA conference finals. After three quarters, they were losing by 40.” We could be wrong, but from where we sit, here at Synergy Marketing, it’s the worst loss in Raptors franchise history. Especially when you consider what’s at stake – a first-time trip to the NBA Finals – last night’s game was just a disaster of epic proportions.

Readers of the Synergy Marketing Blog are well aware that we’re not just sports fans (and staunch supporters of our hometown Toronto teams), but we’re also prone to drawing comparisons between the pro sports world and the business world. Working with Canadian business owners on a daily basis, our staff knows very well the importance of having strong teams and strong team leaders.

So what does it take to help a struggling team? While Raptors coach Dwane Casey will have his hands full trying to answer that question for his team, over the next 24 hours, we’d like to think that we can shed some light on that topic for Canadian business owners. The way we see it, it all starts with having a great team leader. This is the type of person who isn’t just an expert in his/her particular field, but is someone who has great people skills.

Team leaders need to have the ability to build rapport, gain trust and instil confidence in their team members. It’s not enough to simply have a good attitude that seeks to cheer people on. Being able to provide solid feedback and offer assistance when necessary are just two small components of what it takes to drive a struggling sales team to new heights of success. And not everyone has what it takes to be an effective team leader.

This is communicated by Tim Donnelly on Inc.com. “Many companies make the mistake of promoting their top salespeople to manager positions, but often the most skilled salespeople don’t have the coaching dexterity needed to effectively guide a whole team,” he writes, “In fact, research by the Corporate Executive Board says sales representatives strongly prefer coaching to come from their direct supervisor.”

How important is training? It couldn’t be more important to adequately train the members of your team. And we’re not just talking about new hires. Regularly offering your long-standing team members additional training will keep them sharp. It’s no different than the fact that professional sports teams require practice on a regular basis. Team leaders need to schedule “practice” for their teams in order to foster consistently strong performances.

On TrailBlazeInc.com, David M. Dye writes that in addition to proper training, reliable equipment and tools are also necessary in order to have a team perform at its best. “Regularly monitor your team to make sure they have the tools and training they need to be effective,” he advises, “You can’t do this once and then forget about it. Tools wear out. New challenges require new skills.”

Be sure to check back for tomorrow’s blog as we list some ways to help your struggling team to get out of its funk.

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19 May

3 Effective Ways To Foster Team Building

Posted in Synergy Suggestions on 19.05.16 by John Meloche

Depositphotos_10825393_xsThe Toronto Raptors have a tough task ahead of them tonight as they prepare for the second game of the NBA’s Eastern Conference Finals. The heavily-favoured Cleveland Cavaliers, lead by all-star LeBron James, soundly defeated our hometown Raps by a score of 115-84 in the opening game of the series Tuesday night. Evidently, the Raptors will have to rally around each other and shake off the loss if they wish for a better outcome this evening.

All week long, we’ve been drawing parallels between the pro sports world and the Canadian small business landscape. Obviously, both worlds involve teams that must work together in order to perform to their best abilities and achieve success. And while it’s important to celebrate those successes, it’s just as important to work on team building whenever tough times are experienced. Much like the Raptors, you team is bound to go through hard days.

So what are the most effective ways to foster team building? Here are three ideas:

1. Clearly define each team member’s role. In many cases, people play positions that they are best suited for. Whether it’s on the basketball court or in the office, there are often particular team members who specialize in certain areas. Sometimes, it’s important to remind everyone on the team which position they are required to play. Working together means allowing each team member to fulfil the unique requirements of his/her role.

Dr. Sergey Dudiy explains the importance of making sure there is complete clarity in who is responsible for what on Time-Management-Guide.com. “Do your best to avoid overlaps of authority,” he advises, “For example, if there is a risk that two team members will be competing for control in certain area, try to divide that area into two distinct parts and give each more complete control in one of those parts, according to those individual’s strengths and personal inclinations.”

2. Give your team that confidence that they have your support. This past week, Toronto Blue Jays’ manager John Gibbons was suspended by Major League Baseball for three games. The reason? He returned to the field during a brawl after he had already been ejected from the game for arguing balls and strikes. Later, when asked by the media why he returned to the field when he had already been ejected, he simply replied, “That’s my team out there”.

It’s of vital importance that your team knows that it has the support of its superiors. “Supervisors and managers play a key role in ‘keeping the learning alive’,” says Jennifer Britton of the UK-based Team Building Directory, “Ensure that supervisors, managers and owners are following up with staff regarding what their needs are, and how team building efforts can be enhanced. Managers also play a key role in ensuring that the learning from team building initiatives is brought back to the office.”

3. Involve everyone on the team in important decisions. It’s important to make each member of the team feel that his/her contributions matter. And that’s because they do! Don’t neglect feedback. Each team member has a unique experience representing your business and based on those experiences, they can likely provide you with valuable information about how to best please your customers.

“For issues that rely on the team consensus and commitment, involve more the whole team in the decision making process,” insists Dr. Dudiy, “For example, use group sessions with collective discussions of possible decision options or solution ideas. What you want to achieve here is that each team member feels his or her ownership in the final decision, solution, or idea. The more he or she feels this way, the more likely he or she is to agree with and commit to the decided line of action.”

Be sure to check back for tomorrow’s blog as we continue to examine ways to effectively develop chemistry among your team members!

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18 May

3 More Ways To Celebrate Your Team’s Recent Success

Posted in Synergy Suggestions on 18.05.16 by John Meloche

Happy business team are giving high five in office. Teamwork, success concept.It’s been an exciting week in the world of Toronto sports this week. As we’ve been blogging about in recent days, the Toronto Raptors are now in the third round of the NBA Playoffs. As per usual, the Synergy Marketing Blog has taken a look at the parallels between pro sports and Canadian small businesses. Both industry types require excellent performances from teams in order to achieve success. And both industry types deserve to celebrate those successes!

Here are three more ways to celebrate your team’s recent success:

1. Create a “wall of fame” in the office. When you’ve acknowledged the excellent jobs performed by the members of your staff, it’s important for the acknowledgment to not be a one-off. Setting up a “wall of fame” complete with employee pictures and blurbs about their accomplishments is a great way to keep the good vibes going in the office, after you’ve achieved a particular business goal.

On DigitalistMag.com, Marisa Negri recommends that you set up a “brag board”. “If you think your team has done something worthy enough, ‘brag’ about their success on a designated board in the break room or somewhere for the entire company to see,” she suggests, “Documenting a success story helps your team realize their value and motivates them to work just as hard (if not harder) for the next project.”

2. Throw an office party. When professional sports teams win series, they often have a big party in their locker rooms. (To be honest, we find this to be the case in most sports except basketball). This isn’t to say that you should be dousing any of your employees in champagne. Instead, take an approach more in keeping with your line of work and take your team out for a dinner, picnic or other fun-filled celebration.

“Whether it’s a family-friendly picnic or an elegant night out on the town, taking the celebration out of the office supports how special you want your employees to feel,” says Amy Guettler on Chron.com, “It’s also a great way for co-workers to interact, chit-chat, revel in their success or just relax together as a team in a new environment — a great way to build teamwork and motivation to achieve more.”

3. Throw some extra perks the way of your employees. Money is great, of course. Food is nearly as good. Perhaps, third in line are the perks that come along with working for you. That could include a better parking space (for, at least, a limited time) or even some high-end gifts that clearly demonstrate your appreciation for your team’s hard work. Negri agrees that it’s a good idea to “perk it up from time to time”.

She suggests that you “offer meaningful rewards that can be catered to an individual’s preference. This can range from Starbucks gift cards to longer lunches or the ability to leave early on a given day.” We would also suggest offering some of your high-end promotional products as gifts to your top performers. At Synergy Marketing, we have a long list of great promo gifts to choose from.

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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17 May

3 Ways To Acknowledge Your Team’s Latest Victory

Posted in Synergy Suggestions on 17.05.16 by John Meloche

success and winning concept - happy business team giving high five in officeIt all goes down tonight! The Toronto Raptors will be playing their first-ever Eastern Conference Finals game when they take on the number one-seeded Cleveland Cavaliers. Favoured to beat our beloved Raptors, the Cavs are lead by perennial all-star, LeBron James. Regardless of the assumed outcome of this series, there is a lot for Toronto basketball fans to celebrate. As mentioned, this is the first time the Raptors have gone this far in the NBA Playoffs.

In 2001, then-Raptor, Vince Carter put up a potential buzzer-beating jump shot at the end of an exciting Game 7 in round two of the playoffs against the Philadelphia 76ers. As all Raptors fans know, Carter would not get the bucket. It has taken an entire 15 years for the Raptors to secure another opportunity to better that playoff performance.

And while the City of Toronto prepares for Game 1 of Round 3 tonight, we’d like to continue our look at ways to acknowledge your team’s latest victory. Here are three more:

1. Set up a “winning” team photo. Sports teams take team photos every year. Why shouldn’t you take a photo of your winning team? Set up a professional photo shoot to include each member of your team and have it set up in the office in a beautiful frame. Team members don’t just enjoy being acknowledged for their jobs well done, they also like the idea that they are part of a team to begin with.

On Chron.com, Amy Guettler suggests you take several team photos to help everyone remember your celebration. “Don’t forget to take candid shots as the celebration progresses, as they’re always good for a chuckle,” she suggests, “After the celebration is over, arrange a photo board, complete with humorous captions, in a prominent area of the office so employees can remember their experience fondly.”

2. Say “thank you”. Sometimes, keeping it simple is your best option. Not to mention, it’s your least expensive option too. It goes without saying that people like to be acknowledged for the good jobs they do. Public acknowledgment is great. But take the time to personally sit down with your top performers in private for a few moments and tell them how much their contributions mean to you. A personal “thank you” will go a long way.

“Employees look to senior management for guidance and ways to behave, and if their efforts continually go unnoticed they become less invested in their work, as well as the company,” says Marisa Negri on DigitalistMag.com, “You can throw as many perks and special gifts to your employees as you want, but a genuine thank can go a long way to leave a more lasting impression – as well as a deeper entrenched respect.”

3. Food, food and more food! If money is the number one incentive for people to work hard, food has to be number two on the list. At least, this is what we’ve found, here at Synergy Marketing. Considering that food is both a necessity and an integral part of any good party, feeding your staff is an excellent way to celebrate them after they’ve performed exceptionally well.

According to Guettler, saving your team members money by not making them bring their own lunches to work is a great way to celebrate their achievements. “Who wouldn’t like a break from brown-bag lunches or the chance to indulge in some sumptuous barbecue?” she asks, “Whether you’d like to treat your staff to an elaborate dinner or if you’d prefer to organize a company pot-luck, this type of treat is always remembered.”

Don’t forget to check back for tomorrow’s blog as we conclude our look at how to celebrate your team’s recent success!

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16 May

3 Ideas For Celebrating The Successes Of Your Team

Posted in Synergy Suggestions on 16.05.16 by John Meloche

Business Team Giving One Another High FiveWell, they’ve done it! The Toronto Raptors are headed to the Eastern Conference finals for the first time in team history. The road to get there was certainly made interesting, as the Raps took their second round series with the Miami Heat to the seventh game. Following their 116-89 victory in Game 7, they’re now moving on to face LeBron James and the favoured Cleveland Cavaliers in a series that begins tomorrow night.

Now, there are a lot of people already writing the Raptors off. James and his Cavs, after all, have been sweeping their way through the NBA Playoffs thus far and as the number one seed in the Eastern Conference, are generally expected to breeze right into the NBA Finals. And although fans of the Toronto Raptors have other ideas, there is an acknowledgment that this is the best Raptors team in history, regardless of the outcome of the next series.

And that’s something to be celebrated! How do you celebrate the successes of your team? Here are three ideas:

1. Speech! Speech! Speech! Any time there is an occasion worth celebrating, it usually involves a speech of some kind. If your business has recently enjoyed a success, you may as well take the opportunity to give that big speech. Acknowledge everyone on your team for their jobs well done. Take the time to reflect on how hard you all worked and why it is worth commemorating the occasion with a celebration.

On Chron.com, Amy Guettler writes that it’s appropriate to give a speech about your team’s recent accomplishments. “Before beginning whatever celebration you have in mind, make a brief speech about why everyone is celebrating,” she advises, “Detail the success of the company, and take the time to point out and thank key players. Recognition of success goes a long way toward making an employee happy.”

2. Throw out praise at a team meeting. Sometimes, it’s the simplest of acknowledgements that can mean the most to people. At the team meeting following a particularly successful day at work, be sure to offer your sincere congratulations to those members of your team who have exceeded expectations. It’s important that your staff members know that their contributions matter to the overall success of your brand.

“From offering congratulations to a sales member for their impressive lead generation technique to acknowledgement for extra hours put in by the team as a whole, informal and formal recognition is key,” says Marisa Negri on DigitalistMag.com, “ Whether you dish out specifics or hand out general kudos, your team will know that their efforts were appreciated. This is also a good practice to applaud the success of members who work virtually so they feel like a part of the team as well.”

3. Hand out awards to top performers. It’s important for us to reiterate the need to publicly acknowledge jobs well done. Take the opportunity to hand out awards to some of the top performers on your team. Not only are they deserving of the praise that helped your company achieve its latest victory, but the awards will incentivize other members of your team to step up to win such awards in future.

“Give out awards to top-performing workers, and do it in front of the entire staff,” insists Guettler, “This can include anything such as employee of the month, best innovator, customer service excellence, top salesperson and strongest team player. Have the winner’s names – as well as the recognition they’ve won – engraved into an attractive award or trophy. You can be guaranteed those awards will figure prominently in the winners’ self-esteem as well as in their offices.”

The promotional gifts offered by Synergy Marketing have often been used as office rewards. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE! And be sure to check back for tomorrow’s blog as we continue to look at ways to acknowledge your team’s latest victory

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11 May

Learning How To Rebound From A Loss

Posted in NBA, News, Synergy Suggestions on 11.05.16 by John Meloche

Depositphotos_36087101_s-2015The Toronto Raptors lost quite the heartbreaker in Game 4 of their East Conference Semi-Finals showdown against the Miami Heat this past Monday. Having to be decided in overtime for the third time in the series, the game ended in a 94-87 loss. It was a hard one to swallow for Raptors fans who saw their beloved team lead for the majority of the game. With Game 5 back in Toronto tonight at 8 p.m., the tension amongst fans has arguably never been higher.

Perhaps, anxiety is a better word for it. The Raptors have taken their fans on quite the roller coaster ride throughout this postseason. It seems like they win games you think they’re going to lose and they lose games you think they’re going to win. One of the biggest problems the Raptors faced in the overtime period of Game 4 was a lack of rebounding. Tonight, they’ll have to rebound against the loss.

With the exuberant Toronto faithful backing them both inside and outside of the Air Canada Centre, there will certainly be no shortage of encouragement for the team. And, as always, the ups and downs of Toronto’s pro sports teams reminds us, here at Synergy Marketing, that businesses go through very similar ups and downs. And just like our favourite teams, they too must learn how to rebound from their losses.

What should business owners do to rebound from their losses?

It starts with accepting failure. Making excuses and not accepting the fact that you’ve failed is a great way to not learn from your mistakes. It’s important to carefully assess where you went wrong, admit it, accept it and discover ways to remedy the problem you encountered. Accepting failure is not giving up. It involves understanding that you can’t necessarily do things the way you first believed you would. Finding a new path will help you reach success quicker.

Jose Vasquez of HuffingtonPost.com insists that you accept your failures. “The first step is sometimes the hardest,” he writes, “Admitting you’ve failed is difficult even for the most mature, experienced entrepreneurs. True, you should never give up on something you truly believe in. But if you’re going to keep moving forward, at some point you have to acknowledge the walls that are blocking you.”

It’s also important to take responsibility for your actions. No one likes being the scapegoat. But sometimes, owning up to your “bads” can make or break the reputation you have with those who work for you and with you. Be honest about your missteps and take measures to apologize for them. This humbling of yourself will do you a lot more good than harm in the long run. It will help you to gain favour with those you may have disappointed and can earn you a second shot.

“Even if the failure wasn’t your fault, you have to take responsibility,” insists Vasquez, “It is now your job to make sure this doesn’t happen again. Brainstorm with your team, hold discussions, and be open — but take ownership of the failure and drive a new change.” He goes on to encourage mistake-makers to set new goals so that they can still make their businesses the successes they’ve always dreamed of.

Be sure to check back for tomorrow’s blog as we continue to examine ways in which you can help your business to rebound from a loss. And say it with us…Let’s Go Raptors!

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06 May

3 Ways To Become A Star In The Eyes Of Your Customers

Posted in Small Business Advertising, Synergy Suggestions on 06.05.16 by John Meloche

3d illustration of golden stars rating symbol, over white backgroundIn yesterday’s blog, we listed a number of ways that you can gain new fans for your business. As we’ve pointing out on the Synergy Marketing Blog all week long, being a business owner is not too different than being a pro sports team coach. One, it’s your job to ensure that your team members are working well together and performing at their best. Two, it’s your duty to ensure that your organization is one that is able to continually gain favour with the general public.

So what can you do to become a star in the eyes of your customers? Here are three ways:

1. Team up with other businesses. If you’re looking to expand your fan base, why not attempt to attract the fans of other companies by joining up with them? Working out a “scratch my back and I’ll scratch yours” agreement with business owners who don’t represent your competition is a fantastic way to get introduced to consumers you otherwise would never meet. On Entrepreneur.com, Brad Sugars further describes such an agreement.

“Another way to leverage available resources is through what’s known as a ‘host-beneficiary’ arrangement,” he explains, “In this arrangement, another business with the same target customer will use their database to promote your business. They might attach a gift voucher or other discount offer for your products at the end of one of a newsletter or mailing. Examples of this include: a high-end hair salon and a high-end car dealership or an attorney and an accountant.”

2. Offer free trials. There are few things that entice customers to try products more than being able to do so for free. At Synergy Marketing, we highly tout the concept of free giveaways considering that our promotional products have notoriously worked so well in gaining business owners greater support. Use the same concept by offering up free trials of your products to get new customers to realize just how great they are.

On Bplans.com, Briana Morgaine explains that, if you are confident in the products you sell (and you certainly should be, or shouldn’t be selling them!), it will be worth your while to allow people to try them out at no cost. “Instil in this potential customer the value of your product (by offering a free trial), and make it clear that your product or service is truly exemplary,” she writes, “Do this, offer great service, and you’ll likely be able to convert them into a loyal customer.”

3. Offer free services in exchange for customer testimonials. If you offer services as opposed to products, the “free giveaway” concept can still work wonders. In this case, offer up new customers the opportunities to try your services out for free. In return, request that they share their positive experiences with working with your company. This provides a double benefit. Firstly, provided that you satisfy the new customer, you’ll likely secure him/her as a new loyal supporter.

Secondly, his/her testimonial will encourage other consumers to become fans of your brand as well! “If you are a service-based business, offering your service for free, in exchange for the client serving as a ‘case study’ or providing a detailed account of the benefits of your service can be a great way to get new clients,” assures Morgaine.

If you’d like to add high-quality promo gifts bearing your company’s name and logo to your free giveaway marketing strategy, you know who to contact! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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05 May

3 Ways To Gain New Fans For Your Business

Posted in Small Business Advertising, Synergy Suggestions on 05.05.16 by John Meloche

smart business team winning a competitionOver the past week, it is highly likely that there are many Canadians who have become basketball fans. A special type of frenzy has been sweeping the nation as Canada’s only NBA team, the Toronto Raptors have made it into the second round of the NBA Playoffs for only the second time in the team’s history. Add that to the fact that not one single Canadian team made it into the NHL’s Stanley Cup Playoffs this year, and you have a country obsessed with basketball!

Okay, perhaps “obsessed” is a strong word. But it’s certainly safe to say that the Toronto Raptors have gained themselves many new fans over the past week. With that said, it reminds us that no matter how old your enterprise is (the Raps have been around for 21 NBA seasons now), you always have opportunities to grow. That is certainly true for your business. There are many ways to gain it some new fans!

Are you looking to gain new fans for your business? Here are three ways to do it:

1. Reach out to younger audiences online. It’s no secret that the internet is where the young people are. If you’re looking to gain new fans for your company, it’s a smart idea to become more active on social media. Learn to use hashtags in your tweets and Facebook posts, and be sure to like and comment on the posts of others. Being interactive with the online community will bring a lot more attention to your own profiles, and therefore more traffic to your website.

On Entrepreneur.com, Brad Sugars writes that “even older people are increasingly turning to the Web — making it a definite jumping off point for any advertising strategy. To tap into this medium, your first step is to establish a Web presence if you don’t have one already. Then, depending on your target customer — consumers at large or other businesses — pick your Web channel. LinkedIn, for instance, is a mainstay among businesses, CEOs and other owners and entrepreneurs, while Facebook remains wildly popular among consumers.”

2. Become an expert networker. While using social media to network with people all over the world will likely be a popular source of gaining greater attention well into the future, it will never be able to replace the good old face-to-face meeting. With summer coming up, you are bound to have many new opportunities to attend events and introduce the face of your company to new people. Be sure to network and make yourself memorable each time you do.

Sugars advises that you take such opportunities to secure referrals for your business. “Landing referrals from networking or past business associations isn’t just a cheap way to pick up new business,” he writes, “It’s also a way to pick up customers with the highest retention rates. What’s more, referral customers tend to purchase more over time and in turn become a source of additional referrals.”

3. Speak at special events and industry gatherings. Fans look up to their heroes and idols. The best players in the game are often the ones who have their posters adorn the walls of their staunch supporters. This isn’t to say that people will begin wanting posters with your likeness if you give them additional reasons to like you. However, when you show how much of an expert you are by speaking at industry events, you’ll gain a great deal of respect.

“You have plenty of expertise in your field—why not get involved in the community?” asks Briana Morgaine on Bplans.com, “By sharing your experience and getting involved in your industry at a local level, you’ll have the opportunity to grow your connections, as well as your reputation as a thought leader in your industry.”

Be sure to check back for tomorrow’s blog as we continue to list ways that you can become a star in the eyes of your customers!

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04 May

3 More Ways To Build A Bigger Buzz For Your Brand

Posted in customer satisfaction, Small Business Advertising, Synergy Suggestions, Uncategorized on 04.05.16 by John Meloche

Word on yellow wallThere are numerous ways to generate excitement for your business. Perhaps, you don’t have the type of boisterous fan base that the Toronto Raptors have. But still, you have several opportunities to entice your target audience to become interested in what you have to offer. We’re not just talking about run-of-the-mill advertising here. We’re talking about inventive ideas that get people talking.

In yesterday’s blog, we discussed following the leads of both the music and film industry. Firstly, you need a “hook” to get people thinking about your brand on a regular basis – much like popular songs. It’s also advisable that you launch teasers to generate greater interest in your soon-to-be-released products – much like Hollywood films.

But what else can you do to build a bigger buzz for your brand? Here are three more ideas:

1. Start a countdown. Some of the most exciting events in our lifetimes are anticipated through countdowns. New Year’s Day is the most obvious one that comes to mind. But consider those events that are advertised by how long you have to wait until they are launched. New television shows or professional sports seasons are often counted down in these ways. Why not place a countdown on your website to tease the launch of a new product?

“Countdowns serve two purposes: they act as a reminder for your audience and they build anticipation,” explains Lauren Hooker on ElleAndCompanyDesign.com, “I can think of several brands and businesses whose countdown for their new website, product, or business venture kept me on the edge of my seat and encouraged me to tune in on the day and hour of the launch. You can start a countdown within your blog posts, in your blog sidebar, on your homepage, and/or across your social media accounts.”

2. Establish wait lists for your products. Okay, wait a minute here. (See what we did there?) Isn’t the concept of making people wait one to completely avoid? People hate waiting, don’t they? Well, when you consider that when you make a product appear highly sought-after and very well-liked, making customers “wait” for it may not be all that bad an idea. On Forbes.com, Jayson DeMers explains further.

“Offering a wait list for your product or service can be risky, but it can also help contribute to a sense of anticipation and scarcity; both of which can generate huge buzz for your business,” he describes, “Test out wait lists for new products, services and events. Offer ‘limited’ seating at webinars and live events. During busy times, put clients on a wait list for your services rather than telling them you’ll get in touch when you have an opening.”

3. Offer free giveaways. Now where have we heard this piece of advice before? Surely, the Synergy Marketing Blog hasn’t missed any appropriate opportunities to remind its readers that offering customers something for free has long been a marketing strategy that works. “Giveaways are a great way to get your audience involved with your launch through shares and feedback,” says Hooker.

At Synergy Marketing, we offer the best promo products in the business to serve as your company’s free giveaways. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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