02 May

Raptors Make It To Second Round Of NBA Playoffs!

Posted in NBA, News on 02.05.16 by John Meloche

Baskeball isolated on a white background as a sports and fitness symbol of a team liesure activity playing with a leather ball dribbling and passing in competition tournaments.In the past, the Synergy Marketing Blog has happily commented on the successes of the professional sports teams that represent the city where we are headquartered. Our beloved Toronto Maple Leafs, Toronto Blue Jays and Toronto Raptors have given us a lot to celebrate (and even more to complain about) over the years, and usually, we enjoy discussing our views. Firstly, we often relate the ups and downs of a pro sports team to that of a company’s staff.

There are many similarities, of course. The most important similarity being that teamwork is a necessity in order for any business with several employees to flourish. Secondly, we just happen to employ a fair number of sports fans, here at Synergy Marketing. And some of the more superstitious ones think that – just maybe – blogging about our favourite teams brings them bad luck.

We certainly hope that isn’t the case today as we’d like to return to our trend of celebrating Toronto’s teams by offering the Toronto Raptors (and all of their amazing fans) special congratulations for making it into the second round of the NBA Playoffs last night! With their 89-84 Game 7 victory over the Indiana Pacers at the Air Canada Centre, the Raptors have booked their ticket against the Miami Heat – a series that begins tomorrow.

In the 21 seasons that the Toronto Raptors have been playing in the NBA, this is, astonishingly, only the second time in franchise history that the Raps have made it into the second round of the playoffs. The first time took place an incredible 15 years ago. Most fans will remember that season as the one when Vince Carter put up a jump shot at the buzzer in Game 7 against the Philadelphia 76ers. It was a shot that would miss and end the Raptors’ hopes of a championship.

That isn’t to say that the Raptors were considered favourites to win it all in 2001. But with a superstar like Vince Carter at the helm during that time, Toronto’s young NBA team seemed destined for a better outcome. Fast forward a decade and half later and our city is now home to a team that has dominated the Atlantic Division for the past three years. The best team, by way of a regular season record, in Raptors history, this year’s squad appears primed to achieve greatness.

There are many fans, however, who remain sceptical that the Raptors have what it takes to do much damage in the postseason. And it’s hard to blame them. After all, the Raptors have been ousted in the first round of the playoffs the past two seasons – seasons when they were favoured to beat their lower-seeded opponents. This year was no different. And yet the Raptors made things excruciatingly interesting during their series with the Pacers over the last week.

In one game they would dominate and in the next they would get dominated. They came back to win an incredible nail biter in Game 5, only to get blown out in Game 6. Prior to last night’s contest, the winner of Game 7 was anyone’s guess. Now, there is no guessing necessary. The Toronto Raptors are in the second round and still maintain home court advantage against the Heat as the #2 seeded team in the Eastern Conference.

Needless to say, there is a lot of excitement in Toronto right now. We’d also like to point out that the Toronto Maple Leafs have finally given fans something to cheer about as they won the first pick in this year’s NHL Draft Lottery. Here’s hoping that getting the #1 pick will be the beginning of a brand new era of dominance in Maple Leafs history. But in the meantime…Let’s Go Raptors!

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16 Feb

Enjoy Your Family Day!

Posted in News on 16.02.15 by John Meloche

Happy familyToday is Family Day in the Canadian provinces of Alberta, Manitoba, Saskatchewan, British Columbia and Ontario. As a result, Synergy Marketing’s Toronto-based headquarters will be observing the holiday. However, our offices will be open and ready for business first thing tomorrow morning! Today, we’d like to take the opportunity to offer everyone who is observing Family Day a very joyous day with their loved ones.

We know, however, that as a business owner, it’s difficult to take any days off. Even when you’re not in the office or at your store, you’re likely thinking of ways to improve business operations throughout the rest of the week. It’s important to remember that you deserve a break every now and then. So don’t forget to enjoy today in the spirit of the holiday. After all, nothing beats spending quality time with your family!

That said, we do know that keeping the best interests of your business in mind is of key importance. So we’d also like to take this opportunity to encourage you to consider an inventive way of promoting your brand that won’t exceed your marketing budget. Promotional products have been helping Canadian business owners to grow their companies for many years now. And we’re happy to say that we offer the best promo products in the business!

The sales reps, here at Synergy Marketing, are the best people to speak to about which promo products would work best for your business. We have so many to choose from that, sometimes, making the choice can be difficult. Certain gifts suit certain businesses better than others. Our Transulcent Ice Scrapers, for example, are big hits in the automotive industry. But given how cold it has been in Toronto lately, we can’t imagine that anyone couldn’t use these great gifts.

“It’s so freezing,” commented one of our colleagues this past weekend, “Any gift that helps people out with the effects of winter is bound to go over well.” Naturally, ice scrapers are made to be durable and effective in clearing your windshields of snow and ice. One of the biggest nuisances for drivers during the icy-cold winters is the task of scraping the ice off the windows of their cars before they can hit the road. In many cases, this has to be done in a hurry!

Our extremely strong and compact Translucent Ice Scrapers are the answer to your problems. Available in black, blue and red, these ice scrapers are the sturdy and convenient solutions to quickly getting your vehicles road-ready in wintery weather conditions. And given that we’re experiencing below freezing temperatures all week, it would be hard to go wrong with these babies. Obviously, Toronto is not alone in experiencing quite the frosty winter.

So don’t hesitate to give our sales reps a call tomorrow morning by dialing 1-877-748-9884. And, in the meantime, enjoy your Family Day. Toronto residents are being offered a wide array of activities to participate in today. As reported by Leslie Ferenc of The Toronto Star yesterday, the options include “free activities at any YMCA of Greater Toronto health and fitness centre, including swimming.”

In addition, you can take in either the Cold Creek Winterfest or the Markham Museum Winterfest. There are also events taking place at Hillary House National Historic Site, Museum of Inuit Art, Winged Canvas, Bata Shoe Museum, Willowgrove and Elman W. Campbell Museum. Check out The Toronto Star’s website for more information. Have a great Family Day! We look forward to speaking with you tomorrow.

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01 Aug

Toronto Caribbean Carnival Parade Takes Place Tomorrow!

Posted in News on 01.08.14 by John Meloche

Depositphotos_34149987_xsIt’s that time of year again! Arguably the biggest party in North America, year in and year out, is the Toronto Caribbean Carnival. And while the festivities have been going on in the City of Toronto for the past few weeks, it all culminates with tomorrow’s parade on Lakeshore Boulevard. Known to bring over a million people to Toronto’s downtown streets, the parade is an attraction like no other.

Affectionately still known by its former name, “Caribana”, by most attendees, the parade is an all-day party complete with colourful, elaborate costumes, floats that blast live calypso, soca and reggae music and the tastiest foods imaginable! To members of the Caribbean community, the Toronto Caribbean Carnival is the best party of the year. And more importantly, it’s a wonderful celebration of their culture.

“It’s magnificent,” commented one of sales reps who attends the event each year, “It’s such a wild party, it should never be missed. The music is incredible, the atmosphere is very lively, you can’t help but have a good time.” The parade, it should be mentioned, takes many months of preparation to be pulled off. Each and every year begins with the creation of the awe-inspiring costumes that are worn during the parade.

Revellers who “play mas” wear their choice of costumes for the bands that they are part of (there are at least twelve or so bands who take part in the parade each year), but they are all lead by their “kings” and “queens”. They are represented by the massive costumes that are all part of a competition appropriately known as the “King and Queen Competition”. As it does every year, Lamport Stadium played host to the event last night.

“It was amazing,” commented another rep who was at last night’s competition, “For me, it’s not Caribana without going to the ‘King and Queen’ show. You get to see all of the costumes that the bands have been working on for months, and it’s a fun night of great music as well. There’s really nothing like it for the rest of the year. I’d recommend it to anyone.” Speaking of recommendations, if you haven’t been to the Toronto Caribbean Carnival parade, you may want to make tomorrow your first trip!

It all begins at Exhibition Place at 9 a.m. and travels along Lakeshore until 6 p.m. In truth, the entire affair usually goes a lot longer than the 6 p.m. end time so you’re in for a full day of fun in the sun if you choose to go down. One thing is for sure. You’ll definitely bump into a lot of people if you decide to check it out. As mentioned, the parade has been known to draw upwards of a million people.

“It’s crazy,” commented our first rep, “That’s why it’s like the best party of the year. It’s like everyone from the islands came up to Toronto for that one weekend. You meet a lot of people there and end up seeing so many people that you haven’t seen in so long. It’s so much fun. It really isn’t summer in Toronto without going to Caribana.” And it wouldn’t be Caribana without Synergy Marketing blogging about it!

Each year, we recognize this event on our blog in celebration of the numerous members of the Caribbean community who are a part of our staff. We also recognize that Caribana – excuse us, the Toronto Caribbean Carnival – always provides excellent opportunities for Toronto business owners to increase their sales dramatically. With so many people in the city, there are endless possibilities of how to attract them into stores.

That said, if today’s blog has attracted you to attend the parade this year, we wish you the time of your life. Enjoy!

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05 May

Toronto Heartbroken Over Raptors Loss

Posted in News on 05.05.14 by John Meloche

BasketballWe were so close. Just one point away. One last shot. We almost did it. And then…heartbreak. The dying seconds of yesterday’s Game 7 matchup between our beloved Toronto Raptors and the Brooklyn Nets had many Torontonians doing just that…dying. Reminiscent of Vince Carter missing his final shot against the Philadelphia 76ers in the 2001 NBA Playoffs, Kyle Lowry’s last attempt was not to be.

This was different though. The City of Toronto rallied around the Raptors like never before. This was officially the best Toronto Raptors team in history, having amassed a franchise-high win total of 48 during the regular season. Capturing the Atlantic Division title for just the second time in franchise history was yet another reason this year felt special.

Yes, even more special than the Vince Carter days when the man dubbed “Air Canada” was supposedly on top of the basketball world. This season’s Raptors team was made up of no one particular superstar, but instead of a group of young men with a huge amount of heart. Battling through each game as underdogs, the Raptors raised eyebrows and surprised a lot of people throughout the season.

Especially after General Manager, Masai Ujiri traded who was deemed the team superstar in Rudy Gay away to the Sacramento Kings earlier in the season, many fans assumed the Raptors were set to “tank”. Perhaps finishing poorly, some thought, would help the team land a great draft pick. Maybe even scoring Canada’s own Andrew Wiggins would be the ticket to securing a strong playoff run in the future, many thought.

But that was not to be. Instead, the entire Raptors squad became a collective group of superstars finishing the season ranked the #3 seed in the Eastern Conference. And yet still, true respect throughout the NBA had not yet been gained. The Brooklyn Nets, in fact, reportedly “tanked” in their own last few regular season games in an effort to draw the #6 seed, pitting them against the Raptors.

Apparently, the Nets felt they had a better shot against the Atlantic Division Champions than against the Chicago Bulls – who, by the way, were ousted in five games by the Washington Wizards during these very playoffs. The Raptors, however, battled with the Nets through a full seven game series, even taking a 3-2 series lead after Game 5. The entire City of Toronto, it seemed, felt a series win was destined.

This was especially conveyed by what became known as “Jurassic Park”. Generally known as “Maple Leaf Square” – a place where Toronto Maple Leafs fans meet in front of the Air Canada Centre to cheer on the Buds during their games – the area became a sea of red and white-clad Raptors fans for each and every playoff game the home team played. The large group of fans became the talk of the NBA over the past couple of weeks.

“It was amazing,” reported one of our own Synergy team members, who was a proud member of Jurassic Park, “There were about 10,000 of us for the final game. The energy among all the Raptors fans is something I’ll never forget. We’re truly the best fans in the league.” In addition, using the hashtag #WeTheNorth on social media, Toronto basketball fans truly showed their passion and dedication to their team.

Here’s hoping next year, we’ll be able to cheer longer into the postseason. On behalf of the entire staff here at Synergy Marketing, we’d like to congratulate the Toronto Raptors on their best season ever. And we’d like to acknowledge our glorious hometown of Toronto and all of the amazing fans who proved that we are home to the greatest sports fans in the world!

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