29 Dec

3 Ways To Rejuvenate Your Company In 2016

Posted in Small Business Advertising, Synergy Suggestions on 29.12.15 by John Meloche

2016 growth chart, 3d render, white backgroundWith 2016 right around the corner, business owners from all over Canada will be looking to better the overall impressions of their companies. It would be surprising to find any business owner who didn’t have this plan as part of his or her New Year’s Resolutions list. In yesterday’s blog, we touched upon the fact that ditching old habits and taking better advantage of business events were two key ingredients to a more successful year.

In today’s blog, we’ll look at more ways to rejuvenate your company in 2016. Here are three:

1. Do your homework. You may not be in school anymore. But that doesn’t mean that your time for learning new things is over. It’s important for you to constantly study your industry. As well, it’s wise to be up on new trends and technologies. How else do you expect to keep ahead in your marketplace? Take some time during your holiday break to learn about what your competition may be up to you so that you can come up with ways to better their strategies.

On DouglasMagazine.com, Kerry Slavens writes that this is a worthwhile approach to bettering your business in the new year. “If your business is quiet during the holidays, take the time to catch up on your reading,” she advises, “Comb the Internet for ideas from inspiring sites like springwise.com or sit down with some of the year’s most influential business books for inspiration.”

2. Add creative content to your website. Your website needs to be updated as often as your storefront – maybe more often. It’s important to show your online visitors that your company is constantly up to something. Arguably, more important than your website’s design is its content. Start up a blog and have it written in an informative, yet entertaining way. Keep in mind that many company websites have blogs. Yours needs to be unique.

“Because many other companies are doing the same thing, it’s more important than ever that your content is highly useful to your target audience, unique and engaging,” says Jeff Kalter on SalesForce.com, “Create content that your company can be proud of, shows off your thought leadership, and your prospects will love.” If you don’t fancy yourself much of a writer, it would be beneficial for you to go ahead and hire a professional blogger.

3. Trust in your staff. Too many business owners think that they need to do everything on their own. As a result, they inundate themselves with work, but never have the time to get all of it done. If you need to hire competent staff members, begin your hiring process once the new year begins. But, if you already have a strong team, put more of your faith in the people you’ve hired to help you run your company.

“Get a smarter start on the new year by making a commitment to delegate or outsource those tasks that take you away from working on your business,” recommends Slavens, “For instance, do you need to do all of the social media yourself, or is it smarter to hire a savvy university student who can do it twice as fast, freeing you up to innovate, pursue opportunities and lead your team? The same goes for bookkeeping. Is your time worth more to your business when you are balancing the books or prospecting for new clients?”

Here’s hoping 2016 will be your most successful year yet! Happy new year!

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28 Dec

Making Better Impressions In The New Year

Posted in Promotional Products, Small Business Advertising on 28.12.15 by John Meloche

The words Time to Impress on a white and red clock telling you that now is the moment to persuade others and make a good impression to be successful and achieve your goalsWe certainly hope that you’re enjoying your holiday season! While the Synergy Marketing offices are currently closed until the new year, we haven’t taken time off from thinking about the ways in which Canadian business can grow their businesses. With the beginning of 2016 just a few short days away, we know that business owners all over Canada are thinking up ways to make better impressions in the new year. And how can you do that?

Ditch what hasn’t worked for you in the past. Some business owners are simply too stubborn for their own good. They refuse to assess their past mistakes in an effort to correct them going forward. What good is that going to do your business? Suck it up and realize that not every decision you’ve made for your company has been a good one. Start 2016 off fresh by getting rid of old habits that have never proven to be fruitful.

On DouglasMagazine.com, Kerry Slavens reiterates the importance of ditching old and unsuccessful strategies. “A clunky business strategy, a bad website design, an uncomfortable office chair, a broken printer?” she lists, “Why surround yourself with things that symbolize failure? Shred, refresh, rethink and recycle your way to a better frame of mind for you and your team.”

Take better advantage of business events. Simply showing up to trade shows, conferences and other industry events isn’t enough. It should be your goal to leave an impact everywhere you go. The point, of course, is to be memorable. Leaving a positive impression on everyone you meet can go long way in securing future business. On SalesForce.com, Jeff Kalter advises entrepreneurs to get more out of events.

“Events consume a lot of time and money,” he reminds us, “It’s essential that a trade show or conference goes off without a hitch. Because of this, hours go into creating the perfect trade show booth or conference hall to wow visitors. Time goes into preparing speeches and choosing appetizers for receptions. In the rush to the event deadline, sometimes the overall objective is forgotten.”

At Synergy Marketing, we also highly recommend that you bring your company’s promotional products with you to all of the events that you attend. When it comes to leaving positive impressions and being memorable, few things provide more success in those areas that promo gifts. Branded promotional items not only add value to a recipient’s life by coming in handy on a daily basis, they provide excellent reminders of who to do business with.

Our offices open up bright and early on the morning of January 4th, 2016. We’d love to hear from you in order to discuss the promotional products that would work best in advertising your company. If you have plans to attend trade shows and conferences in the new year – and you certainly should! – then it’s wise to carry along promo gifts that bear your company’s name and logo.

We have so many to choose from. Pens, key chains, flashlights, wine stoppers, ear muffs, knives, tools and so much more! Be sure to give us a call at 1-877-748-9884!

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30 Apr

4 Reasons Promo Gifts Give You A Greater Brand

Posted in Promotional Products on 30.04.14 by John Meloche

Greatness Green Road SignPromotional products help to attract new customers and keep the ones you already have. For decades, these handy little gifts have worked wonders in establishing and maintaining relationships between business owners and their customers. There are literally endless reasons for you to adopt the promotional product strategy into your business. And the best part about it? It won’t cost you much at all!

Comparing the various traditional ways in which you can promote your business to using promo gifts to grow it, it’s easy to see how cost-effective promotional products are. Television commercials, newspaper and magazine ads, billboards, flyers and other methods are not only costly, but they don’t leave lasting impressions. Promo gifts are memorable because they are actually useful.

Consider how often you use pens, key chains, mugs and water bottles. Now think about your customers using any of those items bearing the name, logo and contact information of your company. Promo gifts ensure that you’re kept on the minds of your clients on a regular basis. And, to reiterate, printing them up will cost you a lot less than the traditional modes of advertising that have weaker impacts.

Statistics have shown that promo products help to gain and retain significantly more customers than print ads, TV commercials and banners. Promo products have staying power. While most ads get overlooked or ignored, your promo gifts have the ability to remind your clients about where to shop on a daily basis. They are functional and useful for long periods of time. As mentioned, there are many reasons they work so well.

Greater Callbacks. According to Promotional Products Association International, when you mail prospective clients letters that include promotional products as part of the packages, you increase the number of prospects who may call you back by a whopping 50 percent! It should go without saying that promo gifts leave a better impression than the standard business card, right?

Greater Referrals. PPAI also notes that customers who receive promo gifts are a lot more likely to refer their friends, family members and colleagues to your company over your competition. Talk about getting a leg up on your competitors! A good impression clearly goes a long way. Your promo gifts show that you actually care about your customers and are willing to put in the effort to retain their business.

Greater Repeat Orders. Promotional Products Association International also reveals that promo gifts can help to increase the number of repeat orders you get from your customers by about 16 per cent. Who doesn’t like getting something for free? When you add that little extra to your orders, your clients are bound to want to keep ordering from you. Make it easy for them to remain loyal.

Greater Awareness. At the end of the day, you want more people to know about and love your company. Your promo gifts will greatly help to share the good word about your brand. PPAI notes that when business owners take their promo gifts to trade shows, they generally increase both awareness and preference of their brands by up to 70 per cent! Is there any reason to not use promo gifts to advertise your company?

Contact Synergy Marketing a call at 1-877-748-9884 to get your hands on some promo gifts today!

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16 Jan

3 Ways To Use Promo Gifts To Your Advantage

Posted in Synergy Suggestions on 16.01.14 by John Meloche

competitive advantage conceptIn yesterday’s blog, we revisited the topic of using promotional gifts to advertise your business. No surprise there, right? At Synergy Marketing, we’ve been selling promotional gifts to Canadian business owners for many years. And our experience has proven one thing – they work! Promo gifts aren’t just mini-commercials. They’re problem solvers! Useful gifts are used daily while TV ads disappear within thirty seconds.

As well, we pointed out how relatively cheap promo gifts are when compared to standard methods of business advertising. So why wouldn’t a company want to place its name and logo on a promotional product? On BetterNetworker.com, Sherri Jones writes that there are various reasons to use promo gifts and various ways to use them to your advantage. We mentioned a few yesterday. We’ll continue to look at some more today.

Trade Shows/Vending Events. “Businesses large and small benefit from participating in trade shows/vending events,” writes Jones, “When representing your company, you should have promotional items as giveaways so that a piece of you goes away with everyone. Whatever you give away, make certain your company’s name and contact information is included on everything.”

One of the greatest benefits to doing this, she continues, is that you will be remembered long after the event. Trade shows attract countless business owners who all come equipped with business cards. If you solely did the same thing, you would literally become lost in the shuffle. Your promo gift is the perfect way to make a lasting impression any time you go to a vending event.

Employee/Team Recognition. Obviously your customers are important. But your employees must never be forgotten. Of course, you can’t run your company without them. So, they too, deserve “thank yous” now and again. Show that you appreciate your staff members for pulling off jobs well done by giving them unique and useful promotional products.

Be sure that you’re handing out items that your employees can use either in the office or at home. Believe it or not, this form of advertising can also work wonders. Firstly, it encourages your staff to continue working hard for your company as they feel that their efforts are of value. Secondly, your gift helps to spread the word about your brand to anyone who sees your employee using it.

New Product Introduction. Whenever you are launching a new product, you definitely want to put the word out so that people know about it. If you throw a special event at your place of business or even decide to hold a contest of some kind, it’s a great idea to hand out a promo gift to everyone who visits your place of business. You’ll not only be generating interest in the new products, but gaining more loyal customers in the process.

Synergy Marketing offers the best promo products in the business. Why else do you think we chose the domain name that we did? Feel free to peruse through our website to view the many different products that we have to offer. Of course, your best bet is to speak to one of our sales representatives. They’re experts at choosing the right gift for the right business. Just call 1-877-748-9884.

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15 Oct

Business Boosting Requires Effective Promoting

Posted in Synergy Suggestions on 15.10.13 by John Meloche

promoteyourselfWith so many different ways to promote your business, how do you settle upon just one? Well, the key, of course, is not to settle on just one but to combine a number of tactics to make one solid promotional campaign. At Synergy Marketing, our expert staff members speak with business owners from all over Canada about this very fact on a daily basis. Promotional gifts work wonders when combined with other strategic moves.

Generally, when a business owner has a sale, runs a contest or holds an event, he or she presents the company with a fantastic opportunity to attract more customers. The more customers who come into the store, the better opportunity one presents him or herself with to build relationships. And that’s what it’s all about – building relationships with your customers.

But what if you’re starting at ground zero? There must be some ways to get your business off the ground. At some point, we’ve all got to be ready to hand out those promo gifts, right? On WikiHow.com, a list of tips is provided to help entrepreneurs get their businesses off and running in the right direction. By following each tip, a sound promotional strategy is bound to be set in motion.

Create a brand image, or logo. If you want widespread brand recognition, it will be important to create a logo that is recognizable and respected. A classy logo will help to build your company’s credibility and grow its image in the general public. As the website advises, “grow your brand by placing your logo in your business stationary, business cards, email signatures, brochures, signs, website and merchandising materials.”

Network. This is such an important tip and yet it seems to be overlooked by far too many an entrepreneur. It’s important to be out there meeting and connecting with other business professionals. Networking – and just online – provides you with chances to learn more about your competition. It also allows you to ask for referrals, form beneficial partnerships and spread awareness about your brand.

Trade Shows and Exhibitions. One great place to network is at trade shows and exhibitions. What better place to meet your competitors and prospective clients? These events also provide excellent opportunities to hand out your promotional gifts which, by the way, always make greater impressions than business cards. Attending such shows will definitely boost awareness about your business.

According to WikiHow.com, “Apart from offering a lucrative networking platform, trade shows initiate face-to-face interaction with potential clients and consumers. Enhance your brand’s credibility by displaying products and services to masses…Regular participation in trade shows and exhibitions provides much needed media exposure in niche market without paying any extra costs.”

In tomorrow’s blog, we’ll take a look at a few more tips that can come in very handy when promoting your brand. For more help, feel free to call up the friendly and experienced sales reps here at Synergy Marketing. Simply dial 1-877-748-9884 to speak to someone who knows all about business promotion. They can also answer questions about what promo gifts would work best for your company.

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20 Sep

8 Reasons Why Promo Gifts Are Great

Posted in Synergy Suggestions on 20.09.13 by John Meloche

P-535-500x500Promotional products have been used as methods to boost businesses across Canada for decades. But you don’t have to just take our word for it! Arsham Mirshah of Baltimore’s chapter of the American Marketing Association writes that “promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your business.” And here’s how…

They Open Lines of Communication. Promo gifts help to fulfill what Mirshah’s reveals as “The law of reciprocity: Give, and you shall receive.” When one gets a gift, he writes, it gives that person the feeling that he or she should reciprocate with a kind gesture. For you, that means giving people added incentives to continue shopping at your place of business.

They Draw Attention. Promo gifts have a “Hey! Look at me!” aura about them, believes Mirshah. This is why they work so well at trade shows. They are not your average business card hand outs. They attract attention by being useful items that normally, people would pay for. Our clients have found that promo gifts have attracted a lot more attention for their businesses at trade shows than when they didn’t have them available.

They Last For A Long Time. As Mirshah points out, traditional advertising campaigns usually run for short periods of time. Even the most expensive TV ads only get airtime for a few weeks each. Your promo gift, however, has lasting power. Being used on a daily basis gives your promo product the power of regular and steady advertising. The more useful they are, the better.

They Increase Brand Recognition. It’s all about repetition, insists Mirshah. He writes that “brand recognition requires repeated exposure to the brand name, slogan and logo. Seeing the same thing over and over again is often one of the best ways to remember something and that’s where promotional products come in…A promotional item has the ability to show off your brand on a daily, hourly and even minute-to-minute basis.”

They Give Greater Brand Exposure. As mentioned earlier, traditional advertising methods only last for so long. Promo gifts, on the other hand, have the “uncanny ability” to reach audiences well beyond your reach. Take, pens, for example. “People are constantly taking notes, jotting down grocery lists or writing entire reports with pens, but most importantly, they’re sharing,” writes Mirshah.

They Promote A Favorable Image. He goes on to note that studies have shown that people remember the company names of those that have given them promotional gifts. In fact, a Louisiana State University discovered that 71 per cent of its respondents could recall the names of companies that gave them gifts. People remember acts of goodwill. So promo gifts make your brand a memorable one.

They Give The Gift of Re-Gifting. Promo gifts can be shared, of course. And although re-gifting is not generally a celebrated practice, it works in your favour when it comes to promotional gifts. If someone wants to pass along a useful gift that you’ve given out – so be it! It only serves to further promote your brand. Be elated that your gifts may be passed along, insists Mirshah.

Order the promotional products of your choice today! Call Synergy Marketing at 1-877-748-9884.

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