19 Dec

Using Twitter To Attract Last Minute Shoppers

Posted in Synergy Suggestions on 19.12.13 by John Meloche

Blue Christmas BirdTwitter is used worldwide by millions of people on a daily basis. It’s no wonder that Krista Bunskoek of SocialMediaToday.com believes so strongly in its ability to promote businesses. With Christmas Day almost here, there is no doubt that Twitter can help to spread awareness about your brand and all it has to offer in the days leading into the big day next week.

This week, the Synergy Marketing Blog has been dedicated to analyzing Bunskoek’s take on how Twitter can help to boost your holiday sales in the final days of the holiday shopping rush. There are still a lot of last minute shoppers out there! How can you get them into your store? In today’s blog, we’ll look at a few more tips that should help to increase your sales before Christmas.

Twitter Ads. Now we all know that the use of Twitter is free. But Bunskoek reminds us that if you have some of your holiday advertising budget to spare, you may want to invest in Twitter’s Promoted Tweets. As she informs, “they’re super highly targeted, and you only pay when people engage with your ads.” That way, you know you’re not throwing your money away.

Using Promoted Tweets, says Bunskoek, is a great way to get a step up on your competition. When people are searching for information about your industry, this strategy will help to put your tweets in the forefront. She advises that you promote your most engaging tweets, such as the one that contain images, links to your online store or even videos that you’ve put together that are filled with holiday spirit!

Be Easy to Contact. Clearly, all of these Twitter tips are meant to provide your company with one specific outcome: get more customers. So it’s important that your Twitter account makes it easy for all of your potential new followers to get in contact with you using methods outside of this huge social media platform. “Put your contact info on the right hand side of your Twitter page,” suggests Bunskoek.

You may even want to design a new Twitter background that includes your contact information. It would be a good idea to make this new background holiday-themed simply to increase the festive concept of your new push on social media during this time of year. Don’t forget to include information such as store locations, hours of operation and your phone numbers.

Ask for a RT. Retweeting is “a classic on Twitter,” writes Bunskoek. It’s as easy as writing “please RT” somewhere in your tweet. This encourages your followers to retweet your message so that their followers can read it. You may even want to provide incentives to those who retweet your message by offering them discounts if they visit your store.

Bunskoek reminds us that a great way to engage your customers is to ask questions in your tweets. Sometimes you can garner responses by asking for “Retweets” from those who agree or identify with your messages. For example, “Retweet if you still have last minute holiday shopping to do”. That way, you’ll accumulate a lot of knowledge about those who may directly benefit from the discounts you plan on providing.

In tomorrow’s blog, we’ll conclude our look at Bunskoek’s tips on how to use Twitter to boost your holiday sales and wrap up our blogging for 2013!

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