08 Mar

Looking At Polarized And Non-Polarized Sunglasses

Posted in News, Promotional Products on 08.03.16 by John Meloche

sg317-1024x1269In yesterday’s blog, we discussed the importance of wearing sunglasses throughout the winter. In fact, it’s important to wear sunglasses all year long. Not only do they help to protect your eyes from the glare of the sun (which can be especially blinding when there is a lot of snow on the ground), but good sunglasses also offer protection from the sun’s harmful UV rays. Not to mention, sunglasses protect your eyes from wind, dust and debris.

And while we pointed all of that out yesterday, we also mentioned that Synergy Marketing offers both polarized and non-polarized sunglasses as promotional gifts that you can give to your customers, colleagues and employees. But, as we asked at the end of our last blog, what’s the difference between the two? Is one better than the other? On RebuildYourVision.com, Orlin Sorenson explains.

What are non-polarized sunglasses? We shall start with this variety of sunglasses because they are considered the “normal” type of sunglasses that the majority of people tend to wear. As Sorenson informs us, “normal sunglasses provide basic protection against both vertical and horizontal UV rays. However, they don’t diminish the glare from reflected horizontal rays.” He goes on to explain further.

“Sunlight is absorbed or reflected in many directions,” writes Sorenson, “Sunlight reflected from a horizontal surface, like land, water or hoods of cars is often reflected back horizontally, producing a very strong glare. For us, it means that ground reflections cause a lot of interference with our vision on water or pavement.” While non-polarized sunglasses can certainly help protect our eyes, polarized sunglasses provide an additional form of protection.

What are polarized sunglasses? “Polarized glasses have a built-in, laminated filter that permits only vertical light rays to pass through, and almost totally blocks horizontal rays to eliminate glares,” describes Sorenson, “This is most noticeable when boating or fishing, since you can suddenly see through the surface, which was previously clouded by the reflections from the sun and sky above.”

He goes on to write that the people who are most in need of polarized lenses are those who work on or around water. Fisherman and boaters are two examples. Because such lenses are made to reduce glare, it helps for those working on water to view deeper into the sea. “This can make a huge difference in fishing, since an angler can get a more accurate look at fish habitat,” says Sorenson, who notes that it “can mean the difference between life and death” for a boater.

Polarized sunglasses are also great for driving. In yesterday’s blog, we highlighted the fact that Canadian winters are known for the large amounts of snow that fall to the ground. UV rays are known for bouncing off of such bright surfaces into our eyes. Sorenson writes that, during the summer, horizontal rays of light also reflect off of the road. This increases eye fatigue and discomfort. “You can instantly reduce this glare with polarized glasses,” he insists.

At Synergy Marketing, we’re proud to offer both polarized and non-polarized sunglasses as high-quality promotional gifts found in our Automotive section. For more information, or to place an order for the sunglasses of your choice, call us at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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07 Mar

The Importance Of Wearing Sunglasses In The Winter

Posted in News, Promotional Products on 07.03.16 by John Meloche

SG324-7571-1024x1269By the end of this month, winter will have transitioned into spring. But, tell that to the average Canadian. In most places in this great country of ours, the white stuff will still be covering the ground. In fact, some Canadians (namely those who work for Synergy Marketing) have remarked that Canada only has two seasons: summer and winter. In other words, it’s either warm or cold outside and that could change back-and-forth on a daily basis!

The point is that it’s always smart to be prepared. It’s the reason why we often put on an extra layer of clothing even during days when it’s expected to be warm. You can always take the extra layer off if it’s too warm. However, if it gets cold and you don’t have that extra layer, you could be in some trouble! Canadians don’t just need to worry about temperature, by the way. Our driving conditions are also affected by the weather.

And when it comes to snow, there is a lot more to be concerned about than just the sometimes slippery and icy roads. The glare of the sun bouncing off of the snow can certainly present driving hazards that drivers want to protect themselves from. Enter sunglasses. Shades aren’t just accessories that help people to look stylish. They can literally become life savers by reducing the glare of the sun while also protecting eyes from UV rays.

On SafetyGlassesUSA, Michael Eldridge stresses the point that glare reduction is a big-time benefit of wearing sunglasses during the winter. He highlights the fact that reducing the glare of the sun isn’t just a necessity for people who are behind the wheels of vehicles. Glare reduction provides safety for the eyes in all circumstances where the white stuff coats the ground, giving UV rays ample places to bounce off of.

“When wintry precipitation coats every surface in water, snow, and ice, extremely bright reflections can cause glare and seriously impair vision. This reflective glare is particularly dangerous while driving, snowmobiling, and skiing,” writes Eldridge, “High quality sunglasses dramatically reduce glare to provide safer, more comfortable vision. Polarized lenses are particularly effective at shielding eyes from dangerous reflections.”

It’s important to highlight the fact that exposure to the sun’s harmful UV rays does a lot more than damage our skin. Obviously, throughout the winter time, most of us are covering our skin with clothing. So we are protected in that regard. But, without sunglasses, we are encouraging the damaging of our eyes. Eldridge informs us that exposure to ultraviolet radiation is connected to the development of cataracts and age-related macular degeneration.

“Most quality sunglasses block 100% of harmful UVA, UVB, and UVC rays,” he explains, “They also provide excellent protection to the delicate skin around the eyes, which helps prevent wrinkles and premature aging caused by UV rays.” Eldridge goes on to note that sunglasses also help to protect the eyes from wind, dust and debris. They can also reduce headaches and eyestrain while improving vision.

At Synergy Marketing, we offer an awesome selection of aviator sunglasses of both the polarized and non-polarized variety. (See the Automotive section). What’s the difference? Check back to read tomorrow’s blog to find out! Or, do yourself a favour and call up one of our friendly and experienced sales reps to learn more. Call 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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09 Jul

Answering Questions About Why We All Need Sunglasses

Posted in News, Promotional Products on 09.07.14 by John Meloche

SG-300_BIG-160x160Isn’t summer just great? With so many things to do in the warm and sunny weather, it’s arguably the greatest time of the year. Interestingly, however, it’s also a time of year when people need to be a lot more mindful about their health. Sure, it may seem fun to be out in the sun all day. But it’s not exactly the safest thing to do. It’s important to remember that the sun’s UV rays can be harmful.

As a result, many people put on sunscreen to protect their skin from the possibility of sunburn and even worse, skin cancer. But sunscreen can’t cover up our entire bodies. What about our eyes? On WebMD.com, Kathleen Doheny writes that The Vision Council, which is an industry group, conducted a study and found that while 73 per cent of adults wear sunglasses, only 58 per cent of them make their children do the same.

But why is it important for everyone to wear sunglasses? It’s because just as much as the sun’s UV rays can damage our skin, they can damage our eyes as well. Doheny reveals that the report also discovered that only 1 in 6 of those polled said that eye health was the reason they wore shades. Most – two-thirds, in fact – said that wearing sunglasses was all about preventing glare. And then there are those who don’t wear sunglasses at all!

Why would people not wear sunglasses? According to Doheny, researchers found that the main reasons were that people forget, lose or break their sunglasses often. 20 per cent of those polled actually feel that their eyes really don’t require any protection from the sun anyways. We should all know by now, however, that protecting our eyes from the sun is as important as protecting our skin from the sun.

And why is it so important to protect our eyes? “UV exposure can cause short-term and long-term effects on eye health,” writes Doheny, “People with blue eyes are more at risk for UV damage than those with brown eyes, experts say. After a long day at the beach, eyes may seem bloodshot, swollen, and light-sensitive. Sunburn of the eye, or photokeratitis, is one effect. It’s also known as ‘snow blindness,’ as it happens to skiers, too.”

So should sunglasses be worn all year round? They sure should be! Consider just how bright the glare of the sun is when it is bouncing off the snow. Doheny writes that in severe cases, a person can lose his or her vision for up to 48 hours due to snow blindness. Now, there may not be any snow on the ground during the summer, but there are plenty of things that the sun’s harmful UV rays can bounce of off. That even includes swimming pool water!

So what other problems can occur when we don’t wear sunglasses? Writes Doheny: “‘Surfer’s eye,’ also known as pterygium: This abnormal but usually benign growth on the eye’s surface can itch, swell, and become irritated. Surgery can be done to remove it, but it can come back.” In addition, cataracts, which is the “the progressive clouding of the lens of the eye” and age-related macular degeneration, which is damage to the middle of the retina at the back of the eye can occur.

So what are the best sunglasses to get? What you want are sunglasses that offer UV 400 protection. According to WebMD.com, “these block light rays with wavelengths up to 400 nanometers, which means that your eyes are shielded from even the tiniest UV rays.” And Synergy Marketing has got them! We have an awesome selection of sunglasses that make some of the best promotional products available on the market today!

For more information and to place an order for your promotional sunglasses, don’t hesitate to call us at 1-877-748-9884. You’ll be doing both your business and its customers a huge favour. We all need sunglasses!

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