18 Jul

Boost Your Brand Without Breaking The Bank

Posted in Synergy Suggestions on 18.07.13 by John Meloche

break the bankIn yesterday’s blog, we began taking a look at Kay Singh’s list of effective marketing strategies on SocialMediaToday.com. Naturally, all business owners need to consider ways to promote their businesses. But they also need to consider how to not spend a ton of money doing so. In today’s blog, we’ll continue our look at this list, providing insight on how business owners can boost their brands without breaking the bank.

Distribute Press Release Once A Month. Get more buzz for your business by writing press releases and editorials that are newsworthy. This can help you to generate more interest online but can also make you a star in your community. Contact local media, suggests Singh, and see if they will publish your press release. It’s worth a try. The results can be amazing.

Take Steps to Boost Conversions. Getting traffic is one thing. But it isn’t worth much if you’re not generating new leads. Singh writes that there are many ways to convert traffic into sales include using call to action on your website. In other words, provide your website visitors with incentives to make direct purchases. Offer discounts or special deals for new customers. Bottom line – make it easy for them to spend money with you!

Learn From Other Businesses. There’s no shame in learning from other business owners who have gained success. Take a look at various websites and social media profiles to see different ideas on how to do things right. Researching your competition may just be the best way to learn how to better them. If you want to know how to generate more customers, find out from those that have a lot already.

Offer Discounts and Deals. Who doesn’t love a sale? As Singh writes, “Every consumer loves a discount. Offering discounts and deals are a great way to market your business and reward customers. Make sure to promote your offers on your social media profiles and through articles and blog posts. There are also many deal websites that you can take advantage of. This is a great way to get extra coverage for your business.”

Run Competitions. Who doesn’t love a contest? Give your customers the chance to win something and they’ll show up in droves. Even those who don’t enter the contest are bound to hear about it and start talking about your brand. And that’s the whole point. Building a buzz and generating more sales comes from getting people to talk about you. Use your Facebook and Twitter pages to put out the news about your competition.

Start Using Videos To Market Your Business. Of course, YouTube is another very popular website used to promote businesses. Videos are very successful ways to market your brand. They also provide your customers with an insight to your company’s personality. Show that you’re a people person and you’ll end up meeting more people. Demonstrate what your products and services do on film and put it out there!

Be Active on Social Media. In case this point wasn’t already made clear, you should be active on your social networking sites. Singh suggests that, to make the most of them, you should keep updating your profiles with new information several times per week. You also want to increase your friends and followers by sharing content that is of value to them. Don’t forget to comment and retweet others to grow your fan base.

Be sure to check out tomorrow’s blog as we conclude our look at Singh’s list of effective marketing strategies.

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