14 Nov

5 Creative Ways To Market Your Brand Through Social Media

Posted in Synergy Suggestions on 14.11.14 by John Meloche

Social MediaOne of the reasons that we enjoy blogging so much, here at Synergy Marketing, is that it has really helped us to stay active on social media. Admittedly, when we first opened our Facebook and Twitter accounts, we found it difficult to gain fans and followers. But with a new blog each business day of the week, we’ve helped ourselves to attain more attention. We’ve also practiced the art of following back and retweeting every now and then.

Of course, there’s much more to our blogging than social media activity. We learn quite a lot from the research we do online. We enjoy sharing our ideas on the plethora of information that we find and love helping out our readers in the process. Today’s blog is no different. In fact, not only do we seek to provide you with more valuable information about how to market your business, but we’re also interested in ways that we can do a better job at promoting our own.

On Wordstream.com, Megan Marrs offers up some creative ways to market your business through social media. Be sure to check out Synergy Marketing’s Facebook and Twitter pages to see if we’re taking advantage of these tips ourselves! We’re sure, however, that it takes a lot more than simply posting links to blogs and clicking “like” every now and again. So let’s look at some of those tips, shall we? Here are five.

1. Push your handles. “If you’re really looking to bump up those Twitter followers, you can’t be afraid to be a bit shameless,” advises Marrs. Well, at least we have this one down right! By our count, we’ve already mentioned our Facebook and Twitter accounts twice in this very blog. Better make that three times! Marrs recommends that you include your social media addresses on your business cards be sure to reveal them any time you speak at a conference.

2. Join in on weekly hashtag themes. The more you use hashtags, the better. We admit that this is a practice that we need to adopt. So we’ve given it a shot all week long. Marrs points out popular hashtag themes like #ThrowbackThursday are good ones to participate in. “If you want to build your social media following, you need to be an active participant in the community,” she writes, “This means posting regularly, and also joining in on fun weekly social media traditions that already have a loyal audience.”

3. Pin your own images (and others). See, we knew that Facebook and Twitter weren’t be-all-end-alls of the social media world. You can’t forget Pinterest. Marrs insists that you “don’t underestimate the value of this image-sharing site. Post your strongest visual assets (templates, infographics, etc) on Pinterest and link them to your webpages for some serious traffic.” Pictures have always been popular. But pictures that can be seen online seem to be all the rage these days!

4. Vines. Have you heard of Vine? Marrs describes it a “largely under-utilized” app that allows you to post 6-second video clips. As much as people love pictures, they seem love videos that much more. On Wired.com, Mat Honan writes that “It sounds boring, I know. It sounds like Socialcam or Viddy or any number of Instagram-for-video attempts. It’s not. It’s fundamentally different. And it’s amazing.”

5. Keep social tabs on competitors. Of course, it’s not just about using all of these social networking platforms. It’s all about how you use them that will make the difference. “Facebook business pages allow you to follow other accounts via the Pages to Watch feature,” writes Marrs, “Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.”

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