25 Mar

Online Business Promotion: A Modern Day Necessity

Posted in Synergy Suggestions on 25.03.14 by John Meloche

Hand and shopping cart iconThe online presence of a business is integral to its success in 2014. Yes, we’ve blogged about the importance of promoting your brand online before. But with yesterday’s blog highlighting our decision to change our domain name from a dot-com over to a dot-ca, it further demonstrates the need to take advantage of the worldwide web. These days, if you’re not online, you’re non-existent.

At least, that’s what the majority of Canadian consumers believe. It’s not even news anymore to report that Canadian shoppers tend to visit company websites long before they visit physical locations. So what are you doing to ensure that your online presence is strong? On Yola.com, a list of ways to promote your business online is provided. In today’s blog, we’ll discuss that list in an effort to boost your brand recognition.

Build your website. Pretty obvious one, right? You’re not truly online if you don’t have a website. Yes, social media is important – and we’ll get to that – but as Yola.com points out, deciding upon a domain name, creating a compelling homepage and offering easy-to-follow navigation are key ingredients to making your business website work for you. Don’t forget the all-important contact page either!

Get your business on Facebook. This tip has been listed countless times on the Synergy Marketing Blog. And it’s something that we practice on a daily basis. Yola.com reveals that Facebook currently has 25 million active small business pages. In other words, being on Facebook is practically a mandatory step to take in the business-promoting process these days.

LinkedIn for your business professionalism. According to Yola.com, “LinkedIn is a great professional online presence to have, connecting you to potential customers as well as colleagues and others in your industry.” Consider it your online business card. It’s important to be able to connect with your clients and colleagues, so be sure to create a business page that includes your contact details.

Use a location-based service, if your business is location specific. Yola.com explains a “location-based service” as one that allows users to search for specific types of businesses in specific locations. You can also read reviews on these businesses. Yelp is used as one of the most popular examples. It works to influence buying decisions. So you may want to put your business on Yelp and ask your top customers to review you.

Be an expert – contribute to a blog in your industry. Blogging is yet another very popular tip found in many of our blogs. Go figure, right? If you’re an expert in your field – and you know you are! – share your expertise with others. Not only will contributing informative material help build your status in your industry, but it will work to get your website many new visitors through being picked up more often in search engines.

At Synergy Marketing, we post our blogs to our Facebook page every business day of the week. So, in many ways, the above mentioned tips can work in conjunction with each other. Nothing quite helps a business like placing links to its website in as many areas as possible. For more information on how to promote your business – especially with our amazing promotional products – contact us at 1-877-748-9884.

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17 Jul

Doing Cost-Effective Marketing Right

Posted in Synergy Suggestions on 17.07.13 by John Meloche

cost effectiveAs a small business owner, you live day to day with one burning question on your mind. How can I effectively market my business? No doubt, you’ve come up with many ways in the past. Some may have worked to your liking while others may not have. One thing that binds business owners is their need to promote their brands without blowing big budgets.

At Synergy Marketing, we know this all too well. Our clients are made up of Canada’s most savvy entrepreneurs. They not only know what it takes to boost their businesses, but they know how to save money while doing it. Promotional gifts offer business owners the ability to truly connect with their clients. Our gifts are signs of appreciation that don’t go unnoticed.

When a customer receives a gift, he or she is generally appreciative of the sentiment. “It helps them to feel valued,” commented one of our clients this week, “They like knowing that we actually care about them. These are the people that keep coming back with their friends saying ‘I told you this place was great’. Of course, that gives us a good feeling.” Helping with those good feelings is the saving of money.

Compared to traditional modes of advertising, promotional gifts are incredibly cost-effective. And as mentioned earlier, the act of saving money while promoting your business is of major importance. On SocialMediaToday.com, Kay Singh writes that “how to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today.”

He provides an extensive list of effective marketing strategies that entrepreneurs can use to their advantage. As we like to do, here on the Synergy Marketing Blog, we’ll be taking a look at this list over the next couple of days in an effort to pinpoint some ways that you may grow your brand without spending a bundle. Of course, it takes money to make money. But how can it be used most effectively?

Make Sure Your Website Can Deliver Results. It’s important to have an attractive website in order for your business to come off as professional, says Singh. It’s all about functionality though. Customers should be able get the information they need easily. You may also want to ensure that they can find your contacts if they are unable to buy directly from your site. Look for an affordable website service to make sure you’re on point.

Make Blogging a High Priority. The Synergy Marketing Blog is updated daily. Blogging makes for an excellent marketing tool. Set aside time regularly to provide your readers with interesting and useful content. As Singh point out, “Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t. It also builds trust in your business.”

Start Building Your Email List From Day One. It’s important to take advantage of the email marketing. Like blogging, this may take some of your time, but not necessarily your money. Singh notes that simple email sign-up forms on your website can help you to greatly expand your reach. In your emails, write informative yet interesting newsletters to engage your readers so that you build interest in your brand.

Be sure to check out tomorrow’s blog as we continue to examine Singh’s list of effective marketing strategies.

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