29 Aug

Putting Away Fears With Free Marketing Tips

Posted in Synergy Suggestions on 29.08.13 by John Meloche

imagesIn yesterday’s blog, we began looking at a Chiara Fucarino article from ExcelLiving.com. In it, she lists a number of ways that business owners can market their businesses for free. Her list helps put to rest some fears that many entrepreneurs have about promoting their companies – including the one about it costing a fortune. In actuality, a lot can be done for nothing at all.

Put your business on the map. Specifically Google Maps and Yahoo! Local, says Fucarino. You likely know by now that most Canadian consumers jump online to research stores, products and services before visiting physical locations. If you’re not online, you practically don’t exist! Registering your business with the aforementioned sites won’t cost you a thing either.

Get your business into the Yellow Pages. While you’re at it, head over to the Yellow Pages website and register your business there too. It’s free as well as quick and easy to do. Fucarino admits that the use of that big yellow book isn’t nearly as frequent today as it used to be, it’s still worth your time and energy to be listed. Why not take advantage of every free listing you can get, right?

Write letters to local newspapers. “If you offer your unique business knowledge to the community, they will take you seriously and begin to associate you with your business,” writes Fucarino, “If you find an article in a previous publication you want to discuss, write a polite, interesting, and newsworthy letter to the editor. Don’t forget to include your business’s website address and contact information!”

Yelp often! Have you heard of Yelp? Admittedly, we’re pretty new to it ourselves. But as Fucarino suggests, logging on to this site will help you respond to customer reviews a lot quicker, plus it will get visitors to the site to learn a lot more about your business. Be courteous and helpful, she reminds us, as you don’t want to taint your business’ reputation by getting into an online fight with anyone in the message boards.

Put your URL on everything. In case it hasn’t been made abundantly clear already, your online presence means a lot in this day and age. Make sure that everyone knows your website address. As Fucarino points out, it should be in your email signature, on your company’s letterhead, your business cards and even your promotional gifts. Your website is often your first impression, so make it known!

Join online communities. Showing your expertise in your field is very important. And the worldwide web is probably the best place to show it off. “Find relevant discussion groups online and contribute with your knowledge,” says Fucarino, “Make sure you mention your business and include your URL in your forum signature. Always be nice, polite, and helpful!”

Tomorrow, we will complete our three-part look at Fucarino’s list of tips. Promoting your business doesn’t have to be expensive, as you can now tell. In many cases, it doesn’t have to cost you anything at all. And even when you’re spending money to promote – because let’s face it, you’ll have to at some point – it doesn’t have to cost you much. For proof, contact one of our reps at 1-877-748-9884.

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27 Jun

Use The Internet To Make This Year Your Biggest Yet

Posted in Synergy Suggestions on 27.06.13 by John Meloche

globe, group of the people and notebook on white backgroundAt Synergy Marketing, we speak to business owners across Canada on a daily basis. This gives our staff a pretty good handle on the main needs and concerns of our nation’s entrepreneurs. If they have one thing in common, it’s they all are interested in ways to effectively market their businesses without overspending. This is a legitimate concern, of course.

All business owners need to be on top of their advertising campaigns. Especially in today’s world where so many people flock to the internet to learn of the latest trends and goings-on, a business must have a strong online presence. On Bell.ca, it is stated that “online marketing is a must for every business, no matter what industry you’re in.” But that doesn’t mean that you have to spend a bundle.

In fact, one of the biggest benefits of marketing your business online is that it is generally a lot cheaper to do than traditional modes of advertising. Take television commercials, for example. Most small business owners can’t afford to either create or broadcast them. It’s also hard to quantify exactly how effective they are. Thankfully, Bell provides some simple tips to help business owners effectively market their companies online.

Build your website so visitors can find the information they need. Bell admits that this tip sounds basic. But it’s a very important point to make. Some business websites simply don’t do the job they are supposed to. They are hard to navigate and unclear about how customers can make purchases. It’s important that your website makes it easy for customers to track you down.

Avoid cluttering the home page, says the Bell website. When you have too much content, things can get confusing. Provide just the essential information that online consumers can use to make wise buying decisions. Clearly, your site should be enticing to encourage them to spend their money on your brand. Showcase key products and services and make sure your contact information is easy to find.

Have a presence on other websites. If you think your website is the only place that customers should be able to find you online, you’re highly mistaken. There are a variety of things that you can do to ensure that your site gets noticed in other places on the internet. Bell suggests that you take measures to get your company noticed by sites that post customer reviews.

You may also want to post blogs on subjects related to your business. As you can tell, we do that, here at Synergy Marketing. We post blogs on a variety of topics that help our readers become more engaged with our brand. Just as importantly, it gives our website the opportunity to receive more hits in search engines. You should also register your site with such online directories as YellowPages.ca and Canpages.ca.

Optimize your website for search engines. This tip helps to highlight why blogs are so important. They help for you to continually add key words and links on your website that will help it to rank higher in search engine results. As Bell.ca points out, search engines analyze nearly every page on the internet to determine the content and relevancy to the terms that people type into their searches.

Be sure to check out tomorrow’s blog for more tips on how to use the internet to make your business boom!

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