11 Feb

4 Other Ways To Promote Your Brand On The Cheap

Posted in Promotional Products, Small Business Advertising on 11.02.16 by John Meloche

Marketing and advertising cloud word 3d renderThis week, on the Synergy Marketing Blog, it’s been all about advertising. To be specific, low-cost advertising is the name of the game. Coming off a weekend when the most elaborate and expensive advertisements were getting a lot of attention – thank you Super Bowl 50! – we found it important to highlight the fact that not all business owners require big budgets in order to promote their brands.

Here are four other ways to promote your brand on the cheap:

1. Write an editorial-style ad for a local newspaper. Content marketing is huge these days. Maintaining a regularly-updated blog on your site helps to encourage online users to keep visiting your site. A blog helps you to showcase your expertise in your field, giving people stronger impressions of your reliable and trustworthy nature. On SmallTownMarketing.com, Tom Egelhoff suggests that you take things a step further by offering your expert advice to columns you submit to local newspapers.

“Try an editorial style ad,” he encourages, “These are ads that look like actual stories in the newspaper. They will have ‘advertisement’ at the top of the article. Develop a good headline, and 50% more people will read the article than would read an ad of the same size.” This will enable you to cleverly advertise your brand in a media source that generally charges a lot for standard ad space.

2. Give YouTube a go. In yesterday’s blog, we championed the cause for social media advertising. It wasn’t the first time, and it certainly won’t be the last. It’s free to use such platforms and Facebook and Twitter to advertise your business. But they don’t stand alone as social networking sites that allow business owners to market their brands. Online users just love to watch videos. So you may want to start up your own YouTube channel to upload your own.

“Given that YouTube is the world’s second largest search engine, create a YouTube Channel and leverage proven video marketing tactics, like ‘how-to’ style video content and response videos to improve search visibility and potentially drive leads,” advises Ken Lyons on SearchEngineWatch.com. He highlights this tip as one of the many free ways a business owner can market his or her business.

3. Plan for rainy days. It’s always a good idea to have a bit of a financial cushion when it comes to your advertising budget. Different opportunities to advertise your brand may pop up without a moment’s notice and you’ll want to be in a position to take advantage of them. As well, unexpected emergencies may arise and you’ll need that extra dough to handle them. Egelhoff sheds some light on this reality.

“During the year put a small amount aside each month for emergencies,” he writes, “You never know when you’ll need to react quickly to whatever the competition is doing. You must be able to capitalize on breaking national events or news regarding your industry. If negative things happen in your industry you may need to respond quickly to make sure the right message is presented.”

4. Hand out promotional gifts. Of course, you can never forget about the almighty promo gift. Among the most effective and cost-conscious methods of growing your brand, promotional products are must-haves! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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10 Jun

4 Ways To Use Social Media So People Like Your Business

Posted in Social Media on 10.06.15 by John Meloche

3D thumbs up made of words to like social media - isolated over whiteMarketing your business can be tough to do. That is, if you assume you have to spend an arm and a leg to do so! Getting people to like you shouldn’t have to cost you money, should it? If you believe so, then that’s the way you need to go about promoting your business. Stop spending tons of cash trying to get noticed and start spending a bunch of time getting people to like your business. And there are many ways to use social media to pull this off.

Here are four ways to use social media so people like your business:

1. Tweeting like crazy. Tweeting is free. And Twitter is hugely popular. So what’s the downside? People from all over the world love using this huge social media platform to communicate messages to other people all over the world. It’s a no brainer solution in today’s internet-obsessed society. And tweeting gets people to know something about your personality. The more you interact in fun and interesting ways, the more you will endear your brand to people.

Not to mention, tweeting is a great advertising method! “You need to make people aware of you and your products or services,” says Smarta.com, “If you have a shop or stall, tweet your whereabouts. Twitter’s also a fantastic way to spread discounts and offers: tweet out every time you’re offering a bargain. Tweet regularly enough and pretty soon you’ll have an army of followers, or as they’re known in the business world, potential customers.”

2. Blogging baby! Blogging is a great way to express yourself and get people to engage in conversations with you. People who love the internet – and that’s a lot of people! – love leaving comments and posting their views after you’ve posted your own on your blog. Blogs also give your company a voice and a personality. When people can relate to what you have to say and how you say it, they will be more likely to want to know more about what you have to sell.

“To get most out of your blog, you will need to set aside some time every week to write quality content,” writes Kay Singh on SocialMediaToday.com, “The benefits of a blog increase manifold as you increase your publishing frequency. Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t. It also builds trust in your business.”

3. Getting Facebook friendly. Much like Twitter, Facebook remains one of today’s social media juggernauts. It’s not uncommon to find people sharing their innermost thoughts on this platform. There’s certainly no reason for you to not use Facebook to tell the world about how great your business is! Here’s the thing. Don’t brag about your business. Instead, post interesting or funny comments and people will be more likely to take notice.

Of course, you’ll want to mix in a little bit of info about your brand here and there. Let people make the connection between your cool comments and your awesome products. “Upload photos of your products and update your status to let customers know what you’re up to,” advises Smarta.com, “It’s another way of letting people know you exist and makes you look professional.”

4. Dropping videos. Musicians do it all the time. Why can’t you get in on the action? Utilizing YouTube can work wonders for your company. “Being active on YouTube is another effective way to market your small business,” notes Singh, “YouTube is one of the most widely used channels by consumers today and building your company’s presence on the site can get extra coverage for your business and help to attract new customers.

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05 May

4 More Ways To Boost Your Blog’s Popularity

Posted in Synergy Suggestions on 05.05.15 by John Meloche

Depositphotos_7162436_xsIn yesterday’s blog, we introduced the topic of building buzz for your company blog. This is something that we’ve been practicing for years. But we have to admit that we started promoting our blog a lot later than we started blogging. As a result, our blog wasn’t as popular, when it started, as it is now. Of course, there’s always a natural progression to how things pick up steam. But it’s important to remember that, in today’s digital world, a company’s online presence is everything.

As a result, it’s important to not just regularly add content to your website, but to promote the fact that the new content has been added. Yesterday, we pointed out that Synergy Marketing updates its Twitter and Facebook accounts each and every time a new blog is posted on our website. This has helped us to not only increase our awareness on social media, but it has helped for our blog to secure more readers as well.

Most importantly, the more people visit who our website because of our blog, the more often we are able to convert our website visitors into customers. Naturally, we do a lot of blogging about the benefits of using promotional products to advertise your brand. But our blog also incorporates a wide range of topics in order to keep things fresh and interesting. Variety is key. But, back to the point, promotion is imperative!

Being a promotional product company, you might expect us to say that. But you don’t have to take our word for it. On her website, social media strategist, Rebekah Radice offers up some sound solutions for how you can increase the popularity of your blog. Admittedly, she provides tips that we ourselves should take a look into as well. So join us in discovering new ways to build a buzz for your blog!

Here are four more ways to boost your blog’s popularity:

1. Go with Google+. Considering that Google is most commonly used as a search engine on the internet, it pays to use its services to make your company more easily accessible. “Not only is Google+ an excellent place to post your original content for increased SEO, it is also an important network to build relationships with those eager to +1 and share your content,” says Radice, “The possibility of ‘going viral’ is very real when Google+ is used properly.”

2. Pick up on Pinterest. “Take advantage of this unique magazine-style visual powerhouse to share your content with an image optimized for maximum pinning,” insists Radice, noting that there are a number of ways to create a “perfect” Pinterest image. To get more pins in your image, she advises that you do not include a human face, use a plain white background, include the colour red in it somewhere and try to go with a portrait style photo.

3. Link it to LinkedIn. This social media profile is extremely popular amongst entrepreneurs. According to Radice, “you can share your latest article to your LinkedIn profile, plus any group you manage or belong to that allows you to share your own content. Many groups on LinkedIn, Facebook and Google_ frown on ‘link dropping’ so make sure to read the group rules before making that mistake.”

4. Utilize YouTube. If it’s one thing that people seem to love using the internet for, it’s watching videos. Can you somehow turn your blog post into a video? Radice notes that blogs that contain lists of tips – and, as you can tell, we have many ourselves! – are perfect for video blogs. “Take one tip and share it in a quick 15-30 second video,” she suggests, “Then direct viewers to your site for further information on the subject.”

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29 Oct

6 Ways To Create A Holiday Buzz For Your Brand

Posted in Synergy Suggestions on 29.10.14 by John Meloche

XCD-09-160x160With Halloween just a couple of days away, it’s going to be pretty hard for most business owners to avoid the fact that the holiday shopping season is practically upon us. Generally speaking, the day after Halloween represents the day that all of the shopping malls go all “Christmas-y”. With that said, it means that Canadian business owners need to begin considering the ways in which they plan on ushering in the holiday season at their stores.

This, of course, means that they’ll need to usher in more customers by way of promoting their brands with the holiday spirit. It’s no secret. Business owners do this each and every year. And while the time of year is often referred to as the “season of giving”, it’s also known as the “season of shopping” in the retail world. On Kabbage.com, a long list of ideas for how to create buzz around your company this holiday season is given. Let’s look at six of them.

1. Film a fun holiday YouTube video. There’s no questioning the popularity of YouTube. In fact, you’re likely to know a lot of young people who watch more content on this vastly popular website than they do on actual television. Why not gather together members of your team to film a holiday-themed video to upload to YouTube? As the website endorses, “share it using your social media channels, and show your customers how fun and personable your business is.”

2. Host a holiday themed Twitter chat. Not to be outdone by YouTube, Twitter remains one of the world’s most popular social networking platforms. Kabbage.com recommends that you focus on “either something your business excels in that consumers might want to ask you about or just on holiday trivia to get people in the spirit and interacting with your brand.” It’s a great way to get people interacting with you.

3. Hold a photo contest on your Facebook page. You didn’t think that Facebook was going to be left out of the mix did you? Right up there with YouTube and Twitter, it’s one of the most popular ways for people to communicate with each other these days. “Encourage your fans to send in photos of themselves using your product or at your store or doing something related to the holidays. Be sure to have a giveaway prize for the winner,” reads Kabbage.com.

4. Offer holiday treats in your store. Here’s an idea that you already should be implementing. Halloween provides the perfect opportunity to use tasty treats as a method to add to the customer experience at your store. As Kabbage.com puts it, “shoppers work up big appetites, so help satisfy those empty stomachs with cookies and other bites. If nothing else, hot cider will make your store smell just like the holidays!”

5. Create calendars with your business’ name on them. It’s pretty obvious that the end of the year is the best possible time to hand out calendars to your customers. At Synergy Marketing, our many years of experience providing Canadian business owners with the best promo products in the business have proven that to us. Be sure to check out our catalogue of calendars and choose your favourite design for 2015!

6. Offer holiday cards. “It’s never too early to get people in the giving spirit,” says the website. And we couldn’t agree more. Take a look at our fantastic holiday card selection and pick the one you like best. Handing out holiday cards is a great way to add that personal touch to your interactions with your customers. Our cards, by the way, aren’t regular greeting cards. They come with holiday music CDs!

You know who to contact for those calendars and holiday greeting cards. Call Synergy Marketing at 1-877-748-9884 today!

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17 Sep

5 Ways To Market Your Website For Free

Posted in Synergy Suggestions on 17.09.14 by John Meloche

Computer mobility and cloud computing conceptOver the past couple of days, we have been blogging about the importance of using Craigslist to promote your small business. After all, we feel that it’s important to practice what we preach. At Synergy Marketing, we post a new Craigslist ad every day of the week in order to reach as many potential customers as we can in Canada. Craigslist can be especially useful if you have a company that works with customers from all over the country, like we do.

There are, of course, many other ways to use the internet to promote your business for free. And why wouldn’t you? Firstly, it doesn’t get much better than free! And secondly, the internet is arguably the most popularly-used communication tool in today’s tech-savvy world. There truly is no downside to, at least, giving it a try. So what are those other ways to promote your business on the internet for free?

On SearchEngineWatch.com, Carrie Hill writes that it all starts with your website. Naturally, it won’t make a whole lot of sense to market your brand online if you don’t even have an online presence. But once your website is up and rolling – which it certainly should be by now – how can you drive more traffic towards it? Thankfully, Hill answers that question by providing several ways that you can market your website for free. Here are five.

1. Write a press release. “Press releases still work,” insists Hill. Write up a press release and send it out to your entire emailing list and encourage a response. Ask your customers to contact you for more information or to take advantage of special offers that you put forth in your release. She also advises that you “send the press release to your local media outlets, or any niche media outlets that may be interested in what you do.”

2. Share links with other businesses. Driving traffic to your website will increase when you make use of other websites. Contact other business owners to see if they’d be willing to do a simple link swap. You scratch their back and they’ll scratch yours – or so the saying goes. “Setting up joint benefit with local businesses or others in your niche can help you reach eyes you never did before,” says Hill.

3. Write a “how-to” article. Showcasing your expertise in your field is always a great way to attract attention and gain favour in your industry. Hill suggests that you write your article and submit it to such sites as Wikihow.com or Answers.com. “This is kind of fun and a good resource for getting mentions and links,” she believes, “Looking at your product or service in a step-by-step manner is often enlightening in several ways.”

4. Film a “how-to” video. If there’s anything that people like more than reading interesting articles online, it’s watching videos online. Hill suggests that you record a video that showcases your expertise and how your products and services can be of value to customers – then upload it to YouTube. “Be sure to optimize your title and descriptions,” she advices, “Once it’s uploaded, write a new page and embed the video on your own website.”

5. Start a blog. Obviously, this is advice that we have taken ourselves. Daily blogging keeps your website fresh and offers important content that turns into reasons that your website will get picked up easier in search engines. If you’re not much of a writer, you may want to hire a professional blogger. Sure, at that point, this tip exits the “free” category. But, from experience, we can tell you that blogging is well worth it. Look into it further HERE.

Be sure to check back for tomorrow’s blog as we continue to provide more great tips on how to use the internet to promote your business for free!

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15 Aug

5 More Reasons To Use Videos To Boost Your Brand

Posted in Social Media on 15.08.14 by John Meloche

Video Marketing. Wordcloud Concept.In yesterday’s blog, we began to discuss the importance of online video marketing. In today’s internet-crazy world, online videos are incredibly popular. If you’re not a regular visitor to YouTube, you don’t know what you’re missing. Because you are literally missing everything! You name it, YouTube has got it. So, of course, that means that not every video out there is worth watching.

Everyday people with video cameras on their smartphones can shoot silly videos and post them online with ease. But that doesn’t mean that YouTube can’t function as an excellent advertising source for you. The more professional your videos are, the better impression they will give of your company. However, you don’t need to make a big production out of it. Yesterday, we noted just how quick, easy and cheap it is to create videos that highlight your brand.

On Register.com, this concept is addressed through a number of compelling reasons for business owners to become videographers. More specifically, the site champions the use of promotional online videos to help entrepreneurs find cost-effective ways to efficiently market their companies. In today’s blog, we’ll review five more of those reasons to see if we can get you going in the right direction. Get it? Direction! Never mind, here goes…

1. It builds your search results. This is often the number one reason that business owners take to social media in the first place. If you want people to find your business online – and which business owner wouldn’t? – videos are the way to go. “Google has added content such as blogs, video and images to what their engine indexes and returns in search,” Register.com informs us, “Recently, the company said such content is returned in one of every four searches.”

2. It promotes your products or services. Naturally, this would be the main point of making your videos, wouldn’t it? Film yourself demonstrating how useful your products are. Give a “seminar” on how your services can benefit your clients. Your videos will encourage prospective clients to give your company a try. As we mentioned at the close of yesterday’s blog, highlight your glowing personality in your videos and it will go a long way in gaining you new clients.

3. It gives good customer service. Speaking of that personality, you’ll want your videos to show people your friendly and endearing side. How you present yourself will have a major impact on people’s buying decisions. As well, your videos may be a lot easier to digest that an average owner’s manual that shows your customers how to use their recently purchased products. Encourage your customers to go to your website or YouTube page to learn more about what they bought!

4. It’s personal. You may notice a bit of a theme here. You see, making promotional videos is a lot more about selling your image than it is about increasing sales. In other words, if you’re looking for long-standing customer loyalty over one-off clients, videos are great ways to make personal connections with people you haven’t met yet. Your video, says Register.com should be friendly enough that it makes customers want to get in contact with you.

5. It taps into the power of YouTube. “Besides posting your videos on your own site, you can also post them on YouTube,” reminds the website, “Roughly one-quarter of all Internet users visits YouTube each day, viewing hundreds of thousands of videos. It’s an increasingly popular place to find how-to information, and using YouTube gives your business a chance to find entirely new customers from outside your existing network of contacts.”

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14 Aug

Outlining The Benefits Of Online Video Marketing

Posted in Social Media on 14.08.14 by John Meloche

Video concept. Retro camera and  laptop.There is a ton of ways to promote your business using social media. Facebook and Twitter are all the rage these days and, as we’ve often blogged about, they are great ways to spread the word about your business. Gone are the days when business owners could simply resort to handing out flyers and pamphlets. Today, it’s all about likes, comments, tweets and retweets. These are the things that get you noticed!

Arguably, the most awe-inspiring, eye-catching and attention-grabbing element of social media is the video. Yes, people love to post pictures. But when those pictures move, it just provides something special. It’s not that promotional videos are new or anything. After all, people have been watching television – and therefore, television commercials – for decades. So what is it about watching videos online that makes it so popular?

“Everything is on demand nowadays,” offered one of our sales reps when asked this question, “People love being able to decide what’s on TV, or now their computers. You can click on as many videos as you like, stop them whenever you want, rewind them, watch them again and then send the links to anyone you like who you think will want to watch it too.” Well, that makes sense now doesn’t it?

If online videos allow for viewers to make decisions as to what they watch, when they watch it and how often they watch it, why wouldn’t they take an interest in that? This is why it’s important for you to consider utilizing online videos to promote your business. And there’s a bunch of ways for you to do that. One of the best things about social media is that there are no specific rules.

That means that you can pretty much make a video about anything you like. It can be as long or as short as you want it to be. You can post the link to your Facebook and Twitter accounts and email it to your friends and clients. And all you really need is a video camera and a YouTube account. And by video camera, that doesn’t exclude the one that comes with your smartphone. Don’t forget that a YouTube channel is free and easy to set up. So what are you waiting for?

Register.com agrees that online video marketing is the way to go for entrepreneurs. And even though the site does admit that “with everything small business owners have on their plate, it’s probably difficult to imagine finding the time to produce and post videos on your Web site,” it goes on to offer a number of compelling reasons as to why they should. Here are two from their list.

It’s cheap. “You can do it yourself with a cheap digital video camera or even a cellphone that has a video camera built in,” reiterates Register.com, “You could also tap your local high school, community college or community radio station for talent to help you create low-cost but better-quality video.” At the end of the day, it’s definitely a low-cost advertising solution that is bound to get you noticed.

It attracts visual learners. Different people learn in different ways. You’re likely well aware of that, considering the number of people you’ve hired to work for you over the years. As the website points out, “adding video allows you to better reach visually-oriented customers”. Consider adding doses of your wit and charming personality to your videos. They just may be the perfect way to get members of your target audience to like you!

Be sure to check back for tomorrow’s blog as we provide a few more of Register.com’s reasons to use online video marketing to build your brand.

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04 Apr

6 Cool And Creative Ways To Promote Your Brand

Posted in Synergy Suggestions on 04.04.14 by John Meloche

AdvertisingYou’re a small business owner. You don’t have the kind of money required to put out a television commercial. As Joyce Smith writes on TweakYourBiz.com, “while the price of a 30-second spot on primetime television soars to as high as $110K a pop, the cost versus ROI is simply not worth it anymore.” So what affordable ways are there to promote your business? Smith suggests that you simply get creative!

Sponsored events. Look into the events that will be taking place in your community over the duration of spring and summer. Contact those who are putting them on and offer to be a sponsor. Getting in good with the members of your community is a great way to shine a favourable light on your business. Smith points out that this can also help to grow the demographic of your target market.

Little league sports. Speaking of sponsorship, how would you like to see your company name and logo emblazoned across a local team’s jersey? It’s a great way to stay involved in your community while having your brand promoted on a regular basis throughout the season. Smith points out that “ideally, the players’ parents will also appreciate your donation and in turn, become supportive of your company.”

Prize donations. Keeping with the theme of community involvement, you may also want to associate yourself with charity galas and other events that raise money for those in need. Donate one of your high-quality products or services to help strengthen your relationship with other organizations that can benefit you, suggests Smith. As well, offering your goods as prizes is a great way to generate more word-of-mouth promotion.

YouTube ads. Is there anyone you know who hasn’t watched a video on YouTube? As Smith informs us, “with an average of 1 billion unique visitors every month, YouTube is one of the most effective methods of advertising online.” She goes on to note that “YouTube allows you to target your video ad to a search query that matches your service or product.”

Untapped online markets. By now, we all know to update our websites and social media pages on a regular basis, right? But Smith suggests that you look into other digital demographics that are rarely explored. One example she provides is senior websites. The growing number of seniors in the world, she writes, is an important reason to begin advertising to them more heavily online.

Promotional “swag”. We’re not sure if we’ve called it “swag” before, but promotional products – as you’re likely aware – are excellent ways to grow the reach of your company without spending a bundle. Instead of investing in costly advertising, “it’s more prudent to manufacture small branded items that you can easily hand out at events or client meetings,” says Smith.

At Synergy Marketing, we know a thing or two about promotional “swag”. Contact one of our friendly and experienced sales reps today to discuss which promotional product would work best in advertising your company. You’ll be glad you did! Promo gifts have worked wonders for many a Canadian business owner for decades. Give us a call at 1-877-748-9884.

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11 Mar

5 Unique Business-Boosting Marketing Techniques

Posted in Synergy Suggestions on 11.03.14 by John Meloche

red arrow jumping on a trampolineAs a business owner, you likely have hundreds of ideas about how to promote your company run through your mind on any given day. It’s only natural. After all, that’s part of your job. While some entrepreneurs get caught up in the ways in which they should run their businesses, others consider the ways that their businesses need to be advertised. Of course, both components are important to a company’s success.

But as Maureen Farrell of Forbes.com puts it, “you can have the greatest new product or service in the world, but if no one knows about it, who cares?” In other words, you better be up on your marketing game or your industry is bound to pass you by. Another way of putting it is “Promote! Promote! Promote!” In today’s blog, we’ll review some interesting marketing techniques laid out by Farrell.

Make ‘Em Laugh. Most marketing campaigns focus on ways to sell products and generate leads, she writes. But many times, such tactics miss the mark. Instead, companies should focus on the entertainment aspect of their advertising strategies. Many television commercials use this technique. Making a commercial for television is far too pricey though – so maybe putting together a humorous video for YouTube is the way to go.

Connect With Customers By Making Them Stars. Speaking of YouTube, you don’t have to be the only one posting videos that help to promote your business. Encourage your customers to create videos of their own showcasing their use of your products. Of course, you will want to provide incentives for this. Run a contest, offer up high-end promotional gifts as prizes, and include your favourite videos on your website!

Be A Guru. By this, Farrell means that it’s important to showcase the fact that you are an expert in your field. Although it’s recommended that you offer your viewing audience some laughs, you’ll want to show that you’re not in the business of being a comedian. Showing your expertise is a great way to gain trust from those who are part of your target market. She suggests publishing a newsletter to demonstrate your knowledge.

Stick To A Schtick. Is your brand known for something in particular? Is there an aspect of your company that totally separates it from your competition? In certain cases, it’s best to stick to what makes your business unique. If you’ve adopted a marketing strategy that has a history of success, there’s no reason to change it up. Working with what works is sometimes the best new way to market your brand.

Tweet! By now, it should comes as no surprise that tweeting has made a list of marketing techniques worth trying. At Synergy Marketing, we have recently re-taken to Twitter in an effort to further enhance our brand recognition. It works! With just 140 characters to work with, your tweets can certainly help connect you with countless would-be customers. Remember to be engaging in order to encourage conversation!

In tomorrow’s blog, we’ll continue to take a look at a few more of Farrell’s unique marketing techniques. But, as always, we encourage you to give us a call at 1-877-748-9884 to order the promotional product of your choice today. Successful for decades in helping Canadian business owners grow their companies, our promo gifts are bound to become a big part of your next marketing strategy!

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07 Mar

5 More Ways To Boost Business Using Social Media

Posted in Synergy Suggestions on 07.03.14 by John Meloche

Social MediaAre you following Synergy Marketing on Twitter yet? If you follow us, we’ll follow you back! This is just one of the ways that we are boosting our commitment to being more social through social media. According to Karen Bivand on TheMompreneur.com, this practice is one the key methods of boosting business online. When you support others, they are a lot more likely to support you.

In yesterday’s blog, we listed a number of Bivand’s tips – including that one – in an effort to help our readers get a better handle on how to better utilize social media to their advantage. After all, we’re still trying to do the same around here! Links to our blogs are always posted on our Facebook and Twitter profiles. But we’re doing a little bit more than just that these days.

Our blog links come with questions that we hope our friends and followers will be curious to know the answers to. This is often a top tip when it comes to using social media – engaging your audience by asking questions and encouraging them to join in the conversation. In today’s blog, we’ll review a few more of Bivand’s tips on how to use social media to build your brand.

Join LinkedIn Groups. “Try to find LinkedIn groups that attract a lot of your customers,” suggests Bivand, “Once you are a member of these groups, you are able to directly contact other members of the group. By starting and participating in discussions on these groups, you can showcase your expertise and make real connections.” LinkedIn is widely known as a great way to build your business contacts.

Post polls on Facebook. If one thing is true about Facebook, it has become a place where people love to share their opinions. By holding a poll, you will encourage customers to respond with their thoughts which will inevitably drive a lot more traffic to your page. Make your questions simple and related to your business, advises Bivand. It could be as easy as asking people about their favourite things to eat.

Post tips on Twitter. The Synergy Marketing Blog, as you may have noticed, is a place where you can find a whole lot of tips. But Bivand mentions that even though you’re limited to 140 characters, using Twitter to offer tips can be very useful. Simply post relevant information that is innovative and interesting and you’re bound to get some attention for it.

Offer online deals and discounts. Earlier this week, we blogged about how much people love getting things for free. And that is certainly true. But people also enjoy getting things at discounted prices. Imagine the number of friends and followers you will get if you offer them special promotions and discounts. This is a great way to drive traffic to both your site as well as your physical place of business.

Start a blog. Speaking of blogs, our very own has worked wonders for us. It keeps our website and social media pages fresh and shows our audience that we are experts in our field. If you’re unable to find the time to blog for yourself, hire a professional. It won’t cost you a whole lot but the benefits are immeasurable. The bottom line is that growing your business, in this day and age, requires that you properly use social media.

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