18 Sep

The Art Of Making Your Employees Proud

Posted in Synergy Suggestions on 18.09.15 by John Meloche

Young business people standing behind their director proudly showing the laptopBusiness owners all across Canada know the importance of positive brand representation. This week, the Synergy Marketing Blog has covered this topic, knowing just how important it is for entrepreneurs to always represent their brands in favourable ways. In yesterday’s blog, we highlighted the fact that companies require the cooperation of their entire staffs in order to develop and maintain positive brand images.

And one of the best ways to do that is to ensure that the members of your staff are consistently kept happy. Providing incentives and rewarding top performers is one key way to foster a happy group of employees. The senses of pride and excitement felt amongst your staff members will translate into the way they communicate with your clients. As a result, your brand’s reputation will shine.

On Forbes.com, Blake Morgan suggests that to provide your customers with wonderful experiences, it is imperative that you make your employees proud to represent your business. She believes that pride – not just happiness – is the key to ensuring that your company is always represented in a positive light by the people who work for it. So how can you make your employees proud to work for you?

Respect all of your employees equally. Perhaps, more important than the material rewards is the acknowledgement that the contributions of your employees make a difference in your company. People like knowing that they’ve done a good job. But, they love, even more, that the jobs that they’ve performed are of consequence. Employees on all levels of your business deserve to know that they matter.

According to Morgan, office perks shouldn’t be limited to higher level executives. “A recent Gallup poll found that a whopping 70 percent of workers are disengaged in their jobs,” she reveals, “If your company only offers perks to the higher level executives you’ve got it wrong…The wealth and the showering of praise should come at the lower levels as well. These incentives tell employees ‘thank you,’ and generate many positive returns for the company.”

Showing this kind of consideration and respect is bound to encourage your employees to not only work harder for you, but be proud to be part of your team. It stands to reason that when people feel that they are important, they will take greater pride in themselves. Eliminating any notions that the contributions of any of your employees are insignificant will garner you a staff of very proud individuals.

Encourage camaraderie amongst your staff members. Morgan believes that shows of respect can’t just come from the owner of the business. It’s a practice that must be widespread and practiced by everyone you employ. To have, what she calls “a culture of niceness”, it’s important for everyone to be on board. “Nice just means your culture is one based on values – where employees have consideration for one another,” she describes.

Morgan goes on to note that an absence of “a culture of niceness” is a problem with some companies. But implementing one is easier than you may think. It’s all about being considerate. “There is a culture of consideration – one where sarcasm is nil,” she explains, “Where people bring cookies to work and wish people happy birthday…These are the little things that make work a nice place to be.”

tags: , ,

Comments Off on The Art Of Making Your Employees Proud