25 Nov

The Black Friday Battle

Posted in News on 25.11.10 by John Meloche

Naturally, we’ve been blogging a lot lately about holiday shopping. It is, arguably, the most popular activity taking place at the moment. And as always, the Synergy Marketing Consultants Blog is doing its part to help business owners cash in on this yearly event. In addition, we are also always looking out for consumers in an effort to help them budget and find the best bargains.

It appears as if Dana Flavelle of The Toronto Star is on a similar mission. Tomorrow, in the United States is known as “Black Friday”. Yesterday, Flavelle questioned whether or not Canadians should be heading south of the border to take advantage of what has become known as the craziest shopping day of the year.

Each year, “Black Friday”, which takes place the day after American Thanksgiving, offers shoppers astounding discounts on some of the most popular items of the holiday season. There is, ironically, a big price to pay for such savings, however. With so many shoppers looking to take advantage of the great deals, extremely long waits in line are usually the norm.

Flavelle points out Marie Carberry, a 41-year-old homemaker from Milton, who had to wait in line for four hours last year at a Wal-Mart in Niagara Falls, New York. She ended up buying a Rock Band video game for just $30 U.S. The game is regularly priced at $199.

In addition, Carberry also picked up MP3 players, bed sets and designer clothing during her “Black Friday” shopping spree last year. She claims to have saved $400 in the process. Even after factoring hotel, food and gas costs, she believes that she came out ahead financially.

Flavelle argues, however, that this year, heading south of the border may not be as cost-effective. Taking a look at Canadian and American retailers, Flavelle noticed that the prices between them aren’t all that different for this year’s top-selling items. It appears as Canada’s strong loonie is holding up against the American greenback, making prices more competitive.

Writes Flavelle: “The Microsoft Kinect for the Xbox 360? It’s priced at $149.99 both at Wal-Mart Us and Wal-Mart Canada, according to Redflagdeals.com, a shopping information website in Canada. The new Barbie Video Girl? It’s priced at $44.97 at Wal-Mart Canada, only slightly more than at Wal-Mart U.S., where it’s $39 U.S., according to the website.”

It appears as if a number of stores in Canada will be holding “Black Friday” events of their own to compete with their American counterparts in attracting customers. So, before you flee to the States this weekend, you may want to look into the prices being offered by the stores that here at home.

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