29 Sep

The Don’ts Of Social Networking

Posted in Synergy Suggestions on 29.09.11 by John Meloche

In yesterday’s blog, we continued taking a good look at the ways that social networking websites can help entrepreneurs build their businesses. As we’ve been mentioning for a long time on the Synergy Marketing Consultants Blog, these free-to-use sites have become the most popular online destinations in the world.

As a result, it only makes sense for business owners to take advantage of them. But how does one do so without taking up too much of his or her time? Well, it certainly is an investment that can pay off if utilized properly. April Joyner of Inc. magazine spoke of this in an article she published last year.

In addition to the suggestions listed in yesterday’s blog, Joyner does point out that there are some “don’ts” when it comes to social media marketing. Among them is trying to “create a stand-in for yourself”. In other words, if you’re going to make updates online, it’s best to do them live.

Joyner mentions that in some cases, sending out automated messages can backfire. She highlights one particular business owner who was accused of sending out spam because he set up an automated welcome message to new followers of his Twitter account. This didn’t provide his company with a favourable first impression.

As well, don’t pretend to be someone else, says Joyner. She writes that “thanks to IP address tracking, observers can also quickly tell when company figureheads adopt fake identities for the sake of fluffing up their reputation. Not only can the practice hurt your company’s reputation, it could also land you in legal trouble.”

Don’t go on the defensive, she adds. Remember that social media pretty much gives a voice to just about everybody out there. There may be a time or two that someone mentions something negative about your business online. Joyner’s advice is to not lash out in public about it.

She mentions that it may “hurt your livelihood” to even respond to negative criticism. Sites like Yelp are commonly used to post customer reviews. Focus on the positive and build towards gaining more favourable views of your company through those who have had good experiences.

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