30 May

The Importance Of Giving Away Swag Bags At Corporate Events

Posted in Promotional Products on 30.05.16 by John Meloche

Giving A Gift At A Birthday Party“That’s a really cool water bottle. Where did you get it?” This is a question that you want people asking attendees of your corporate events all summer long. When companies host events – whether they are barbeques, company picnics or even award ceremonies – it is commonplace for them to hand out “swag bags” to attendees when the event is over. That way, people have something tangible to remember the event by.

What is predominantly found in “swag bags”? You guessed it! Promotional products of all sorts are generally part of what makes up the bags of giveaways that people get at corporate events. The gifts, as you are likely aware, are meant to thank those who took the time to be in attendance. Of course, they are also meant to keep the event sponsors on the minds of the swag bag recipients.

If you are throwing any events this summer – and you should! – an important step of planning your party, dinner or award ceremony will be to create swag bags that you can give away at the end of the night. Now remember, the promotional gifts that represent your business should reflect the high quality and strong reputation of your brand. The gifts themselves must be useful and of high quality in order to convey positive messages about your business.

What types of gifts should be placed in swag bags? Well, we began today’s blog by alluding to the water bottle as an ideal swag bag gift for the summer. Who couldn’t use a classy new water bottle during the warmest months of the year? Of course, it’s wise to select gifts that are in keeping with your business and the type of people who are likely to support it. But as Erin Bury points out on Mashable.com, you always want to give gifts that people can actually use.

“Put yourself in the position of the conference attendee,” she advises those who plan on hosting such events, “Would you pick up that item if you walked by that booth? If the item was in a big swag bag, would it catch your attention, or would you throw it away without thinking twice? Chances are if you wouldn’t use it, neither would anyone else. Also, make sure it’s something people don’t have 10 of already.”

So what types of gifts to people really want? Again, this is why it’s important to consider your audience. Do the people attending your parties predominantly work in office settings? If so, gifts such as letter openers, retractable mouse pads and note pads would be good ideas. We offer these and many other great Desktop items that would make excellent additions to your swag bags. The bottom line is making sure you provide worthwhile gifts that keep their recipients in mind.

Understanding the interests of your event guests will help to make your swag bags all the more worthwhile. “Swag can be a great way to get your brand’s message out there and start some conversations about your company,” says Bury, “But you don’t want your company’s marketing treasure to be someone else’s trash. Take the time to think about what you’d actually want from a conference, and try to create items that reflect that.”

To place your order for the promo gifts for your next party’s swag bags, please call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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