21 Jul

Three Top Tips For Business Growth

Posted in Uncategorized on 21.07.10 by John Meloche

Naturally, the Synergy Marketing Consultants Blog likes to offer its readers helpful business advice as often as possible. Being an industry leader in promotional gifts, we know the giant impact that such items have on a company’s success when they are distributed efficiently.

The need to consistantly want to grow your business goes hand in hand with the products that we offer. That being said, there are a variety of ways to also implement that “go get ’em” attitude. With the help of an Erica Olsen article from About.com, we would like to provide a few simple ways of looking at strong business promotion.

Although we have listed countless steps to build your business in the past, Olsen reveals three easy ways to expand your business. The first, she writes, is to increase the number of customers you have. Sounds obvious, right? But how do you go about doing so?

According to Olsen, the answer to that question lies in the answers to the following questions: “Who has a real need for the product/service I’m selling? Does my product meet that need in a manner that either saves money or provides additional value? How much, if anything, are they spending to address that need today? How many of those potential customers are there? How do I reach them?”

The second option, says Olsen, is to increase the frequency of purchase. Make it as easy as possible for your customers to do repeated business with you. As well, she advises that you look into providing your existing client base with additional services. This will inevitably lead to greater customer loyalty.

She explains: “If you make it easier for customers to buy from you, relative to your competition, then you will continue to win their business. This, of course, assumes your products or services are comparable or superior to your competitors.”

As well, increase the number of units sold, insists Olsen: “By default you will increase the number of units sold when you increase the number of clients and frequency of purchase. But you can also increase the number of units sold by understanding how to add value. If you want to sell more products or bill more hours, providing a value-add benefit or solution will begin to strengthen your customer relationship.”

Don’t forget to see real results, she concludes. “It is the market research, customer knowledge you already have, that is literally a hidden goldmine of profit that can grow your business and increase your company’s top line,” she writes, “It is this customer-focused information that will provide the foundation for generating more sales, retaining and cross-selling customers, and acquiring new customer business.”

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