20 Jan

Tips For Terrific Content Marketing

Posted in Synergy Suggestions on 20.01.14 by John Meloche

Hand Drawing Content Flow Chart“Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to,” writes Mark Lerner on SocialMediaToday.com, “Today, the most effective marketing campaigns focus on thought leadership and the best strategy to position your brand as a thought leader is through content marketing”

What does “content marketing” actually mean though? Here, at Synergy Marketing, we believe that is has everything to do with being innovative. That not only entails being able to offer your customers something new and unique, but to be able to communicate with them in ways that your competition does not. This is why social media websites are so important today.

Being active on Facebook and Twitter means so much more than advertising your business to the masses. It means making personal connections, engaging in conversations and drumming up genuine interest in who you are and what your brand is all about. This is the key to content marketing in 2014. And Lerner outlines a number of ways to create the best possible content marketing strategy.

Stop Selling. “Effective content marketing leaves the sales pitch to the salesmen,” says Lerner. When you jump on social media, be careful not to start plugging away. This tends to turn readers off. Instead, give people information that they want and need. Be interesting with your posts and get your friends and followers to respond to things that you have to say.

Your posts can be as simple as comments about current events or even thoughts on topics related to your industry. Lerner suggests that you offer tips and tricks for small business owners. You can also share a bit of your expertise to demonstrate how knowledgeable you are about your field. Remember that it’s all about eliciting a response and generating interest in you – not just your products and services.

Solve A Problem. Lerner reminds us that, these days, everyone is so quick to jump online to get their information. As soon as someone is curious enough, he or she will head to Google to do their research. Your use of social media provides you with the perfect opportunity to be able to answer questions that many people may be asking. Can you offer information that can solve problems?

Think of the various products and services that your business offers and consider ways to use your knowledge of them to answer queries and resolve issues people may be having. Your comments may not result in immediate sales, but they will certainly gain intrigue. The next thing you know, you will be gaining friends and followers who genuinely care about what you have to say.

In tomorrow’s blog, we’ll continue to take a look at a few more of Lerner’s tips for top content marketing. Keep in mind that it’s all about garnering greater attention for your brand – something that Synergy Marketing has always been about. For more information on how our amazing promotional products can help your brand gain more notice, give us a call at 1-877-748-9884.

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