22 Nov

Tips For Top-Notch Holiday Shopping

Posted in News on 22.11.11 by John Meloche

With the holiday shopping season here, your store will be experiencing a higher than normal volume of customers. It should go without saying that you should make the effort to get to know some of your new customers so that they may be encouraged to continue visiting your store in the new year.

Customers, you should know, are looking for experiences that they enjoy, not just discounts. However, as a customer yourself, it only comes naturally to constantly be looking for deals. This is why many shoppers head out to outlet malls in search of bargains when doing their Christmas shopping. This past weekend, Vancouver-based marketing and graphic design professional, Krystal Yee wrote of this phenomena on Moneyville.ca.

She notes that while many customers flock to outlet malls in search of deals, it’s important for them to do their due diligence when shopping for their favourite items. Writes Yee: “I can’t count the number of times an item at an outlet store has rung up wrong, or the discount wasn’t applied correctly.”

In her article, Yee gives holiday shoppers some tips on how to avoid getting ripped off! It’s important to make a list, she says, taking a page out of Santa’s book. Outlet malls can wreak havoc on the wallets of impulse shoppers. So sticking to a list and only buying what you truly need is one way to ensure you are making the most of your shopping experience.

Secondly, be sure to stick to a budget. Perhaps, in place of a list, you can write down exactly how much you plan on spending. Then deduct from that total each time you make a purchase making sure to not exceed the amount you’ve placed as a limit. For some people, this is done by simply carrying cash instead of credit and debit cards. When their cash is done, so is their day of shopping.

Be sure to try on clothing, suggests Yee. The last thing you want to do is drive all the way out to an outlet mall, and then drive all the way back home with the wrong sizes. A long and avoidable return trip to the mall is not a good way to spend your time during the holiday rush.

Finally, do your research, insists Yee. She writes: “Check out the outlet mall website to see what stores interest you and where they are located. You will be less overwhelmed when you have some sort of shopping plan in place once you reach the maze of outlet stores.”

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