28 Oct

Tips For Topping Your Business Performance

Posted in News, Promotional Products on 28.10.09 by John Meloche

So far, in the very young history of the Synergy Marketing Consultants Blog, we have generously offered up a wealth of advice to business owners looking for new ways to promote their businesses. Of course, we are of the mind that promotional products with your company's name, logo and/or contact information is an excellent way to stay on the minds of your customers, all the while ensuring their sense of brand loyalty.

Experts in the field of business marketing and promotion solidify the fact that we are not alone in our thinking. Janet Attard, the founder of the the award-winning Business Know-How website and author of such books as The Home Office And Small Business Answer Book and of Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets has doled out some pretty good business advice in her day as well.

It appears as if we are in agreement. An article in which Attard lists no less than 24 ?proven methods? to help business owners increase their company's success, she describes the many ways that businesses can prosper in an affordable fashion.

Among her tips is an idea that echoes a sentiment that we have become used to at Synergy. And that is to brand yourself in such a way that you stand out and are seen as different than your competitors.

?Look for something unusual about what you do, and publicize it,? says Attard, ?Send out press releases to local newspapers, radio stations, cable TV stations, or magazines whose audiences are likely to be interested in buying what you sell.?

Evidently, you can be as unique as it gets, but without advertising yourself to a wide range of potential customers, who will even know you exist?

There is, of course, another excellent way to demonstrate your expertise in your field. In some cases, depending on your product or service, Attard suggests that you give demonstrations of it to groups or individuals that might be interested.

We especially like this piece of advice. First, it allows for you to prove the quality of your product to an audience, adding that personal connection to your brand that encourages loyalty and trust in your client base. Second, it provides the perfect opportunity to provide the members of your audience with a nifty promotional item that they will not only find useful, but will serve as a constant reminder of your company.

While you're at it, you may as well ?get samples of your product or your work into as many hands as possible? says Attard. She also recommends that you ask for referrals and even run contests to promote your brand. Offering ?desirable prizes? is a surefire incentive to driving up business.

So what are you waiting for? The suggestions are abundant, but time is of the essence. Begin thinking of new and creative ways to promote your business today!

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