03 Apr

Trendy Promo Products Pack The Most Punch

Posted in Promotional Products on 03.04.14 by John Meloche

PunchPromotional products have been used in marketing campaigns to promote businesses for decades now. At Synergy Marketing, our many years of experience have proven to us that business owners who hand out promo gifts generate greater interest in their brands and secure customer loyalty for the long haul. This marketing strategy is also surprisingly cheaper than most traditional methods.

We say “surprisingly” only because promo gifts work so well that one would think they cost a lot to implement into any sound marketing plan. The truth is they are far more inexpensive than television commercials, prints ads, billboards, radio spots and just about any other advertising method you can think of. “Trendy” promo gifts, however, tend to be the best received.

Generating more customer interest in your business will not take place just because you’ve handed out promotional products to everyone you meet. You will gain greater interest when you add useful promotional products to an already-established marketing campaign. On Chron.com, Nancy Wagner writes that staying on top of today’s trends is an important step in marketing your brand properly with promo gifts.

“Whether you hand out promotional items at trade shows or as gifts after meeting with customers or prospects, your goal is to get people to call when they’re ready to buy your products and services,” she writes, “By staying on top of today’s trends, your promotional item becomes memorable enough to help build brand while creating a positive impression in the minds of potential buyers.”

So with that said, it raises questions about what promo gifts work best in 2014. Not only do your gifts need to be useful and handy, but they should serve an even bigger purpose than to solely promote your business. This is why trendy promo gifts work so well. They are items that are truly liked and can be used again and again. Wagner lists some suggestions about the type of gifts that people want to use the most.

Going Green. Many people are environmentally-conscious these days. You may want to consider handing out promotional products that have been made from eco-friendly, recyclable materials. At Synergy Marketing, we offer Paper Pens that are made of recycled paper. History has shown that these items are met with great respect and admiration.

Firstly, let’s state the obvious. We all use pens each and every day. Even in the midst of our modern-day fascination with the internet and all things digital, the trusty old pen still comes in very handy. Secondly, eco-friendly pens cater to one’s desire to protect the environment. Again, going green is something important to many people. This trendy gift is a win-win choice to promote your business!

Functionality. Wagner writes that “in a 2011 study conducted by Promotional Products Association International, 69 percent of the recipients of promotional items said the usefulness of the item was important to them.” She notes that useful tools such as flashlights and multi-purpose key chains are among the most functional promo gifts out there. They ensure that your company is thought of again and again.

To order the promo products of your choice today, call Synergy Marketing at 1-877-748-9884. It’s a marketing trend you’ll want to get in on now!

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