22 Mar

Twitter Turns Six!

Posted in News on 22.03.12 by John Meloche

For many people, living without social media is unimaginable. So, it’s hard to believe that just six short years ago, the first-ever tweet was being sent out. It was done so by Twitter co-founder, Jack Dorsey, who didn’t even exhaust his 140-character limit with his tweet: “Just setting up my twttr.”

As The Toronto Star‘s Alyshah Hasham reported yesterday, the company had only five employees back in 2006. Today, they have more than 800 and plan to expand to at least 1,000 by the end of 2012. Just shortly after the first three years of Twitter’s existence, a total of one billion tweets had been sent out by users worldwide.

Just last year, however, 60 billion tweets were made. Think Twitter is growing much? With over 100 million users worldwide, it is evident that tweeting is quickly becoming a staple in today’s world of communication. What was once proposed as a way to keep people updated on what they were up to has become so much more today.

As Hasham explains, people use Twitter to both document and participate in just about everything that is going on in the world. Whether it is commenting on current events, sharing photos or getting involved in popular and sometimes heated debates, Twitter has become the go-to destination for all those who wish to share what is on their minds.

Needless to say, Twitter has also become a hero in the business world. This wouldn’t be the first time we’ve made mention of the micro blogging site’s ability to be an outstanding promotional tool. As you may know, we do have our very own Twitter profile for Synergy Marketing Consultants, which is constantly updated with each of our blog posts.

In Hasham’s article, she points out that Twitter has changed the way businesses work in a number of ways. The site has become the venue for focus groups in that it allows business professionals to comment upon important topics that are relevant to their industry. Tweets give entrepreneurs the opportunity to engage in conversations that are bound to bring attention to their companies.

Clearly, Twitter allows companies to interact with their customers. It has become an incredible new source of advertising that literally costs nothing. The site “humanizes” companies by encouraging feedback from customers and would-be clients. It gives companies a real voice.

In tomorrow’s blog, we’ll take a look at a few more ways that Twitter has dramatically changed the world of business in the past six years. Its extremely simple concept has provided many great benefits to both large companies and entrepreneurs all over the world. Happy Birthday Twitter! And thank you!

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