17 Sep

Up Your Online Game To Boost Business

Posted in Synergy Suggestions on 17.09.13 by John Meloche

Online-marketing-signAs Peter Walters says on the Business Review Canada website, promoting your small business isn’t just important, it’s essential to its success. Naturally, this is something that business owners think about on a daily basis. At least, they should be, anyway. It’s important that a business owner’s thinking never stays stagnant. Just being happy to get by is no way to promote longevity.

Walters insists that there are three simple areas that business owners should focus on when it comes to promoting their brands. Interestingly, there is a clear focus on the concept of online marketing. It’s been highlighted many times, in the Synergy Marketing Blog, that a strong online presence is a key component to good business promotion these days.

Website. Too many companies neglect to give their websites proper attention, says Walters. Both the design of the site and the user interface should be addressed. Strong websites can work to both drive sales and boost the images of brands. It’s widely known that most Canadian shoppers enjoy browsing online before visiting stores. Is your website encouraging people to visit you?

“Where do your eyes go first when you get to your home page?” Walters asks, “Is there an immediate call to action?” You website needs to be bright, compelling and able to draw customers deeper in so that they learn more, he continues. The longer a potential customer spends taking a look at your website, the better chance you have of converting browsing into selling.

Email Blasts. Email marketing is still quite popular despite what some strategists believe, Walters reports. It’s important, however, not to get lost in the shuffle by having your emails appear as spam. Therefore, business owners should make their emails seem personal, relevant and “human”, he recommends. That way, they will be a lot more worth reading.

As many business owners know, relationship-building is a major part of any company’s success. Effective email marketing includes messages that treat recipients as people, not just customers who may be willing to spend their money. Email blasts are inexpensive ways to get the word out, no matter how many people are receiving that word. Just make sure that the word is an enjoyable one to read!

Social Media. There is likely no list of marketing tips out there that exclude the use of social media. “If you’re not using social media…wake up!” insists Walters. That includes using such “top tools” as Pinterest, Twitter, Facebook, YouTube and Instagram. Each social media site has its own unique purposes. And there are various ways to use them to the advantage of your company.

Using social media is the ideal way to speak directly to your customers. Engaging in conversations and encouraging discussion are big parts of what make social media so successful. Leave comments, post pictures, share stories, answer questions and “like” other pages – these are all ways to garner more interest and drum up more business. Social media offer people free access to the world. Use them well!

tags: , , , , ,

Comments Off on Up Your Online Game To Boost Business