28 Nov

Welcome To Cyber Monday

Posted in News on 28.11.11 by John Meloche

This past week’s Black Friday shopping events were apparently the craziest in history! A number of reports came out before the weekend that shoppers at a Los Angeles Wal-Mart had been pepper sprayed by another shopper looking to get her hands on a particular item! It’s no wonder so many Canadians decided to stay home.

With today being Cyber Monday, many Canadian shoppers are taking the day to shop from the comfort of their own homes. The online equivalent to Black Friday, Cyber Monday features many retailers providing incredible discounts on items that may be purchased specifically online.

Last week, QMI Agency’s Stefania Moretti published an article that commented on the growing popularity of Cyber Monday. She notes that many shoppers simply despise crowded malls and they would rather do their shopping when there is less human traffic to deal with.

Well, the human traffic factor can’t get any more obsolete than when you are shopping online. One of the benefits of online shopping, Moretti points out, is that many retailers offer the option of having the purchases gift-wrapped and shipped directly to the recipient. Pretty convenient, huh?

It seems as if many Canadians agree. Moretti reveals that a recent American Express survey found that 20% of the respondents would “rather clean the house than visit a mall the week before Christmas; 8% would rather get a root canal. In all, 57% said they plan to shop online to avoid the crowds, score better deals and shop during off hours.”

Said American Express Canada’s Tracey Evans: “When you consider that 60% of Canadians make two to five trips to retail stores during the holiday season, and the gas and parking costs involved, shopping online not only makes sense from a time-saving perspective but also in terms of the holiday budget.”

Some members of the Synergy sales staff are on the same page. “Shopping online isn’t just the wave of the future. It’s the wave of today,” explained one of our reps, “It’s incredibly convenient. There’s nothing worse than trying to make your way through a crowded mall when shopping. A trip that should take five minutes takes an hour.”

“It’s true,” a co-worker chimed in, “That’s one of the reasons we allow our own clients to make purchases directly from our website. It’s quicker and easier in every way.” Happy online shopping everybody! If you plan on doing any holiday shopping online, today is definitely the day to do it.

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