17 Jun

What You Can Do To Make Father’s Day Memorable For Your Business

Posted in Promotional Products, Small Business Advertising, Social Media, Synergy Suggestions on 17.06.16 by John Meloche

It’s that time of the year again. Dad’s anticipating a great day with the family meanwhile everyone else is shopping for a gift to buy. Father’s Day is a great holiday and like all great holidays that means shopping. A 2012 H&R study found that spending on Father’s Day was $9.4 billion. Father’s Day serves as a great opportunity for businesses to take advantage of the increased material demand and optimize their profits. Here are a few marketing ideas businesses can use to make their Father’s Day more memorable.

The most obvious promotional strategy would be discounts. Holidays are a great excuse for sales and discounts. This simple strategy can be extremely effective as nothing lures customers to a product like good prices. Not only that but these discounts can be easily applied to your whole store and thus can allow you to promote the inventory you want out of your store that much more.

Another great promotional strategy would be gift guides. Sometimes finding the perfect gift for your dad can be extremely hard. Why not make your customers’ shopping experiences that much easier by giving them a list of products that fathers are surely to love; making a list of products that are directly related to a father’s interests. Not only does this help your customer’s shopping experience but it also generates positive perceptions of your company and strengthens your brand. The fact that your company would go out of their way to make it easier for customers to shop, especially on a day such as Father’s Day, is appreciated.

This next strategy pertains more to a company’s online presence. Since Father’s Day is such a popular holiday it gets looked up a lot on search engines. Putting more Father’s Day material on your website will allow you to improve your SEO(Search Engine Optimization) and thus give you more opportunities to be seen via organic search. Not only is Father’s Day prominent on search engines, but it’s also a very notable holiday on social media. Using relevant Father’s Day hashtags in social media will allow you to effectively promote your posts and businesses.

Another strategy related to online presence is improving your company’s presence in the online marketplace. E-commerce is becoming more and more present in today’s shopping world. This is especially true on Father’s Day. Fundivo reported that almost 30% of all Father’s Day shopping last year was conducted online, an increase of almost 10% from 2010’s total (20.5%). This trend is only expected to continue so anticipate an expanded amount of E-commerce to take place this Father’s Day. Companies need to improve their E-commerce platforms and ensure that they allow for an easy ordering process for customers to follow online. This is a growing marketplace that you don’t want to miss out on.

It’s obvious that discounts are now not only the suitable promotional strategy. Today’s marketplace is changing and now more than ever there is an emphasis on digital transactions. If you truly want to make sure your Father’s Day is memorable then start by making sure the family can order those golf clubs that dad really wanted on your website.

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