18 Jul

Why Do #hashtags Matter To Your Business?

Posted in Small Business Advertising, Social Media on 18.07.16 by John Meloche

One of the most amazing things about social media is that you have the ability to reach millions simply by typing one word. Of course that word would have to proceed a pound sign, or hashtag. But how do hashtags allow you to reach these people? Let’s take a look at how hashtags can amplify your posts’ reach.

Hashtags start by making your posts more searchable and easier to find. When you enter a hashtag on your posts you’re essentially opening up your post to a variety of people. Hashtags are used to categorize tweets and let people see all the tweets pertaining to a particular category. Usually you’ll cover a major topic relevant to your post. Ideally you’ll use a hashtag that’s covering something that’s trending and thus will open your posts to an immense audience. When these stories become trendy, people then become more interested and want to know as much as possible. This means that they’ll look at every post that relates to that popular topic and hence will look at all the posts using that trendy hashtag.

Hashtags are even more powerful now as users can now look up hashtags. This allows users to have easier access to posts about new, trendy topics. Before these posts would be revealed after clicking a hashtag from a post, but now it is much easier to deeply explore prominent topics.

Hashtags are a very powerful tool; they can help open doors to millions of people. When used properly, they can be your best friend. So keep the #hashtags rolling, and amp up your social media presence.

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