01 Apr

Word Of Mouth Advertising Brings Biggest Rewards

Posted in Synergy Suggestions on 01.04.14 by John Meloche

secretAccording to Wikipedia, “the first official, paid television advertisement was broadcast in the United States on July 1, 1941 over New York station WNBT (now WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.” So evidently, television commercials have been around for quite some time. It stands to reason that they work, right?

Well, it should go without saying that TV commercials do generate interest among the masses. After all, they cost so much to produce and to air, one would think that the rewards outweigh the costs. But according to Squidoo.com, most consumers are more greatly influenced by their friends and family than they are by what they see on television.

Is pouring money into a TV ad all that worth it? It truly depends on your type of business. Small business owners across Canada generally don’t have budgets that allow them to produce high-standard television commercials. Such entrepreneurs are better off using other methods to promote their companies. This is especially true considering that small business owners have the advantage of making direct connections with their customers.

Squidoo.com notes that people tend to not listen to advertising as they don’t trust the messages that advertisers are putting out there. “Advertisements are everywhere. They’re constant,” contends the website, “They say promise one thing, and deliver another. We’ve all become so numb to advertising, people for the most part ignore it!” So what’s the best bet for a small business owner looking to advertise?

Securing word of mouth promotion! As Squidoo.com points out, “when consumers make purchases, they most often are influenced by something someone said to them much more than any advertisement. Many people ask around about a product before they purchase to see if their friends or family have purchased the item, and to get their recommendations on who to buy it from.” So what methods should you be employing to secure word of mouth promotion?

Social Media. Arguably, today’s greatest way to get your word out for free, your Facebook and Twitter profiles, among others, are excellent communication tools. Also providing the easiest ways for you to engage your audience, social media give you the ability to drum up conversation, share your expertise, post pictures and videos and get people talking about your brand!

Blogging. Regular blogs not only make your website a lot more interesting, but your content encourages others to discuss your interpretations of the business world among other things. Whatever you blog about, be sure that it is relevant to the interests of your target market. Driving traffic to your website is an important step in getting people to discuss what it is you provide. Not to mention, blogging is fun!

Promotional Products. At Synergy Marketing, we have many years of experience that prove that giving out free promo gifts encourages brand loyalty among customers. It also inspires referrals as happy customers tend to talk about their favourite companies with their family members and friends. To order promotional products for your business, give us a call at 1-877-748-9884!

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